Take a holistic, 360 degree approach to your marketing strategy by understanding the most successful marketing campaigns and activities in the Fashion, Lifestyle and Beauty spaces. Learn from top brands and agencies, as well and industry experts about what marketing tactics are really moving the needle.
The Latest Content
Driving growth through impactful partnerships For leading sportswear brands the Partner Voice has become the strongest growth driver in 2025, delivering a 23% YoY increase in Media Impact Value® (MIV®), surpassing Voices like Media, Influencers or Celebrities. This momentum highlights how the right partnerships can propel a brand’s authority in sport, strengthen credibility and boost […]
The beauty industry is navigating a tricky balance right now. Market growth is slowing and consumers are increasingly skeptical of traditional marketing campaigns. McKinsey’s latest State of Beauty report makes it clear: “brand marketing can help rebalance the scales, but only if beauty players can be truly original.” At the same time, according to a […]
Benchmark Against Industry Leaders: Reformation Marketing Examples to Drive Growth With inflation and rising prices driving cost-conscious consumer behavior, premium fashion brands must prove their value-for-money while navigating tighter budgets. Success today doesn’t come from bigger spend, but from smarter investment—allocating marketing budgets strategically and proving ROI across the year. What You’ll Find in This […]
Two weeks ago in Lee’s Summit, Missouri, Travis Kelce got down on one knee in his home garden and proposed to pop icon Taylor Swift. She said yes—and the couple’s Instagram announcement made history with 28 million likes and over two million reshares. Truth be told, fans have shown more excitement for this engagement than […]
On-Demand Webinar Navigating Fashion Jewelry’s Slowdown: Marketing Strategies to Adapt & Drive Growth About the Webinar Are You Prepared to Rethink Your Jewelry Marketing Strategy in a Shifting Economic Landscape? From 2020 to 2024, the fashion jewelry sector experienced exponential growth, driven largely by the Influencer Voice. This momentum put jewelry brands at the center […]
Nearly two decades after Meryl Streep’s portrayal of Miranda Priestly delivered the iconic cerulean blue speech, The Devil Wears Prada 2 is officially in production. Actors Anne Hathaway, Meryl Streep and Emily Blunt are all reprising their roles, with filming taking place across Manhattan this summer. The sequel, set for its May 2026 release, follows […]
On-Demand Webinar Influence that Performs: The Playbook for High-Performing Ambassador Content About the Webinar How Can You Ensure That High-Profile Ambassador Moments Translate Into Measurable Brand Equity? From major red carpets to runway moments, ambassador content is a powerful, high-visibility tool to supercharge brand equity on the global stage. The question is, are you capturing […]
In sportswear, community marketing isn’t optional—it’s strategic In 2024, the sportswear market saw a 24% YoY growth in Media Impact Value® (MIV®). But in a thriving industry, product alone no longer defines success. The brands leading today’s conversation are those building community-first strategies through shared values and partnerships with the Voices their audiences trust most. […]
Wellness is no longer a niche—it’s a movement reshaping the beauty industry across every category. As self-care becomes central to consumer behavior, brands must evolve to stay relevant. In 2024, wellness-related mentions across skincare, haircare, fragrance, and makeup generated $208M in Media Impact Value® (MIV®), signaling a lasting shift. This data brief explores how wellness […]
Brand ambassadors play a vital role at every stage of the marketing funnel, from building awareness to driving loyalty. As a result, more brands are integrating influencers into every phase of their strategy. It’s a smart move: according to Statista, the global influencer marketing market has more than tripled since 2020 and is projected to […]
On-Demand Webinar How Sportswear Brands Connect With Communities: Leveraging Athletes, Trainers & Creators to Fuel Growth Is this webinar for you? Discover How Sportswear Leaders Connect with Communities In sportswear, community isn’t optional—it’s strategic. Nike connect millions through Run Club, turning runners into loyal advocates. Rapha built a cycling culture around shared values and community […]
Understanding the Full Impact of Celebrity & Influencer Partnerships For decades, brand ambassadors have shaped the cultural moments that define how we see and feel about Fashion, Lifestyle and Beauty (FLB) brands. From Audrey Hepburn’s timeless connection with Givenchy, to Michael Jordan’s era-defining partnership with Nike and Eva Longoria’s long-standing presence with L’Oréal Paris, ambassadors […]
On-Demand Webinar Brand Ambassador Marketing 2025: Understanding the Full Impact of Celebrity & Influencer Partnerships Is this webinar for you? Discover the State of Brand Ambassador Marketing and How to Measure Its Impact From Coachella to Cannes, brand ambassadors have long shaped trends and prestige in Fashion, Lifestyle & Beauty. But how is ambassador marketing […]
On-Demand Webinar The Wellness Beauty Boom: Adapting Your Marketing Strategy for Conscious Consumers Is this webinar for you? Unlock the Power of Wellness Trends to Drive Brand Growth The beauty industry is evolving as consumers seek products that enhance overall well-being. With the global wellness market projected to hit $1.8 trillion in 2024 (McKinsey), brands […]
How to Maximize PR Budget for an Efficient Editorial Strategy In case you missed our live Masterclass, we’ve got you covered! Our exclusive fireside chat with Simone Mattioli, Data & Insights Specialist at Valentino and Alison Bringé, CMO at Launchmetrics, explored how Valentino leverages data-driven strategies to maximize PR budgets and enhance editorial efficiency. What […]