Take a holistic, 360 degree approach to your marketing strategy by understanding the most successful marketing campaigns and activities in the Fashion, Lifestyle and Beauty spaces. Learn from top brands and agencies, as well and industry experts about what marketing tactics are really moving the needle.
The Latest Content
Many brands are starting to realize the wide scope of opportunities within Chinese Social Media Marketing. It’s time to start learning and discovering the right terminology and the potential of each social platform – an important one that you may have heard of is WeChat. With a wide range of private users, as well as […]
Chinese brand Florasis has been one of the defining success stories in Chinese beauty over the past few years. Launched in 2017, Florasis sold over RMB 4 billion worth of products in its first three years of business. A statement released by the brand in October 2020 anticipated sales in excess of USD 500 million […]
The social media scene can greatly differ depending on where you are in the world, especially when comparing social media in the US, UK, and Europe with that in China. When discovering social media marketing in China it is important to bear in mind that Chinese social media marketing doesn’t offer the same advertising opportunities […]
On-Demand Webinar Unlocking Analytics in China: How to Measure Marketing Campaigns Is this webinar for you? Unlocking Analytics in China: How to Measure Marketing Campaigns China is predicted to represent 50% of luxury consumers by 2025 while the Chinese Beauty Market is set to outgrow the US, Western Europe, and Japan. This reflects a shift […]
Friday the 12th of February, 2021 marks the Year of the Ox and the start of celebrations for Chinese New Year. And, with China set to be the world’s largest luxury market by 2025, it’s no surprise that brands across the globe are activating campaigns, creating tailored collections, and initiating collaborative partnerships all centered around […]
Welcome back to another installment of #BBMoment, where we explore the top trends in the beauty industry today. In this article, we take a look back at 2020 and the beauty collaborations that defined the success of brands in the midst of a global pandemic. As explored in our recent post, one of the most […]
As we close off 2020 and start to prepare for the new year, it is hard not to ignore the unexpected changes that have occurred in 2020. Whilst there was no way of predicting what happened, everyone in the fashion, luxury, and beauty industries had to adapt their strategies in order to adjust to what […]
Welcome back to our five-part blog series, where we delve into the Voices that are influencing the customer journey. In this next installment, we will explore the opportunities unconventional Partners, outside of the traditional FLB (fashion, luxury, and beauty) realm, can bring from successful brand partnerships. It comes as no surprise that 2020 has been […]
With the rise of digitalization, consumers of today have been shifting towards purchasing online and connecting through social networks like Instagram and TikTok. As a result, Fashion, Luxury, and Beauty (FLB) brands are shifting their strategies to stay aligned and relevant, but also focusing more of their efforts on ROI and improving brand efficiency. Thus, […]
STATS AND INSIGHTS INFORMING THE FUTURE OF MARKETING STRATEGIES The rules of the beauty industry have been rewritten this year, as 2020 has thrown a slew of challenges at brands that have altered the way in which they speak to consumers. Not only has the beauty industry changed, but so have the marketing strategies and […]
The market in Asia has continued to become a growing target for fashion, luxury, and beauty brands, as the opportunities seem lucrative and endless for companies wishing to capture more global spending. However, to achieve success, brands have to recognize that the same marketing formula they have applied to capture audiences in the west, can’t […]
Today, brand perception is one of the (if not the) most essential purchase-drivers for shoppers. With companies in Fashion, Lifestyle and Beauty (FLB) continually being put to the test thanks to economic pressures, ongoing global political issues and the growing share of wallet of younger consumers, people are hyper-aware of what brands truly value, and […]
Scandinavian clothing brands—such as COS, Ganni, and NA-KD—have become staples in every fashionista’s wardrobe worldwide. These savvy Nordic brands have rapidly expanded into new markets and become well-known among fashion-forward consumers, both at home and abroad. So, what’s the secret to the successful brand growth and expansion of Scandi fashion brands? How have they boosted […]
Instagram is the fastest-growing social platform today. With the majority of users ranging between the ages of 18-24. In 2018, Instagram had 1 billion active accounts. Brands are heavily invested in the social platform to reach a bigger audience and engage directly with clients and potential customers. With the vast traffic jamming Instagram, 200 million […]
Covid-19 is driving menswear brands to re-evaluate their relationship with luxury and tailoring, embracing a rise of male influencers – designers themselves and actors leading the way. In our latest report, Marketing Reset: The Voices Impacting Brand Performance during Covid-19, we discovered that consumers feel more positively about brands making an effort to support society […]