Access Your Global Brand Insights, as well as Those of Your Competitors, for Smarter Decision Making
Use a visual brand tracking platform to understand your brand’s performance across channels, Voices, regions and more, as well as compare your performance against competitors – all from a single platform.
950K+ Accounts
950K+ social media accounts crawled daily
2M+ Articles
2M+ online articles reviewed daily
5K+ Brands
5000+ brands tracked
“Launchmetrics Insights has been instrumental in streamlining our data analysis and enhancing our strategic approach.”
Marco Ruffa, Chief Marketing Officer
Data-Driven Brand Performance Reports
Create custom brand performance reports tailored to your needs, using cross-filters to define the metrics, channels and dimensions that matter most. Easily save, share, or export these reports into an Excel file
Unleash Your Data with Custom Dashboards
Create custom dashboards for rapid access to the data that drives your decision making, including rankings overviews, Share of Value graphs and your Media Impact Value® evolution over time
Strategize With a Data Expert
Further understand your brand positioning and how to grow your performance with personalized, ad-hoc brand tracking. Receive monthly email digests, quarterly benchmark reports, or deep dive into your performance with a quarterly 1-hour consultation to review key insights, ask questions and fine tune your plan.
Louise Yankovic-JenkinsGlobal Marketing Director
Justine ProventHead of PR & Social Media
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Popular features
What is MIV?
Imagine an influencer posting a single photo from the Met Gala or a red carpet moment at the Oscars—and suddenly, you’re seeing headlines about how they generated millions of dollars in MIV for a brand just by posting about it. But what does that really mean? Let’s break it down. Media Impact Value® (MIV®) is […]
6 Brand Performance Indicators That Really Matter
Success today isn’t just about how much you sell—it’s about how your brand is seen and the perceived value. That’s why understanding your brand performance is more important than ever. To stay competitive, you need to measure the intangible: how people feel about your brand, the value they associate with it and the impact it […]
Media Impact Measurement for Fashion, Lifestyle & Beauty Brands
A Guide to Understanding Media Impact Value® (MIV®) Fashion, Lifestyle and Beauty (FLB) brands operate in one of the most competitive markets where every bit of exposure matters. Standing out requires heavily investing in campaigns across Voices such as Influencers, Celebrities, Partners, Media and Owned Media. As marketing spans more channels and regions, tracking media […]