Maximizing Retail Partnerships: How Fashion, Sportswear and Beauty Brands Are Leveraging Retailers to Accelerate Visibility and Growth
Are you making the most out of retail partnerships?
In Fashion, Lifestyle and Beauty (FLB), retailers are no longer just distribution points—they’re powerful strategic partners for brand performance. With the right collaboration, partners can extend your consumer reach, drive visibility and drive stronger returns.
Yet, too often, retail partners are seen as purely as transactional channels, rather than a powerful Voice that can drive brand visibility. Without a clear understanding of their potential to drive a brand’s Media Impact Value® (MIV®), many risk overlooking untapped potential for growth and performance.
This report explores how FLB brands can leverage the full power of retail partnerships to maximize brand performance potential, with exclusive data and insights to guide your brand strategy.
What You’ll Find in This Report
Chapter 1The Most Impactful Retail Partners
Chapter 2How Retailers Drive Value for Brands
Chapter 3High Impact Retail Partnerships
Chapter 4Key Takeaways
ABOUT THE GUIDE
Retail Partnerships Generate $1.1B in Media Impact Value (MIV)
PR and marketing teams today draw on multiple Voices to strengthen brand performance. From Media and Celebrities to Influencers and Owned Media, each plays a role—but retail Partners are proving to be one of the most powerful.
In the first half of 2025 alone, they generated $1.1B in MIV, underscoring the impact retail can have on brand visibility.
Why Brands Should Explore the Untapped Power of Retail Marketing
Our case studies reveal a similar trend: retail partners can higher MIV than some brands’ Owned Media. While most brands already have retail partnerships in place, few are maximizing their full potential to drive brand visibility. For teams looking to refine their brand and retail partnership strategy, and strengthen brand presence in an increasingly competitive media environment, this report provides insights for smarter, more impactful strategies.
What You’ll Learn In The Guide:
- The Most Impactful Retail Partners
Rankings of top retailers by MIV® and fastest-growing retailers to identify high-value partners - How Retailers Drive Value for Brands
A guideline to assess partnership success, industry benchmarks for retailer MIV® by brands, and the Voices & Channels retailers use - Case Studies of High-Impact Retail Partnerships
From SpaceNK to Amazon Fashion, we unveil the successes between brand and retail collaborations