On-Demand Webinar
From Coachella to Cannes, brand ambassadors have long shaped trends and prestige in Fashion, Lifestyle & Beauty. But how is ambassador marketing evolving—and how can you truly measure its impact?
Watch our on-demand session, where we’ll reveal findings from our report on the current state of ambassador marketing, including data-driven insights and AI-powered measurement strategies that decode brand perception and cultural relevance of ambassadorships in 2025 and beyond. You will learn:
Head of Fashion x Innovation for the Strategic Partnerships – META
Head of Fashion x Innovation for the Strategic Partnerships – META
Aditi Banga is the Head of Fashion x Innovation for the Strategic Partnerships team at Meta. She works across the fashion and beauty ecosystem, bringing the latest developments across Meta’s platforms – including its wearables products, AI, Instagram, and Threads – to the industry. Prior to joining Instagram in 2018, Aditi was at Apple, supporting the platform and content strategy for Apple’s movies and television division. Her career has spanned entertainment media, e-commerce, and technology for the past 15 years, including Hulu, Gilt Group, and Pocket Gems.
President of Society Management and CEO of Elite Model Management – Society Management
President of Society Management and CEO of Elite Model Management – Society Management
A longtime modelling industry leader, Chris Gay has directly managed the careers of the industry’s most prominent fashion talents, including Adriana Lima, Karlie Kloss and Irina Shayk. At Society Management and Elite Models, he and his team have pioneered the careers of new stars like Adut Akech and Mona Tougaard, who have become cultural phenomenons in their own right. During his tenure, Gay has worked with some of the most prestigious fashion houses and led the company into global prominence.
Global Co-MD and Global Head of Influencer – McCann Content Studios
Global Co-MD and Global Head of Influencer – McCann Content Studios
Crystal Malachias is the Global Co-Managing Director of McCann Content Studios and Global Head of Influencer for McCann. With over 20 years of experience, she is a distinguished thought leader and strategic innovator in social and influencer marketing. Crystal started her career at Hearst, later transitioning to digital as a pioneering strategist with Microsoft and Say Media, mastering data-driven decision-making and audience engagement strategies. Crystal played a pivotal role in launching Refinery29 in the UK and led digital brands for Hearst UK before joining ITB and ultimately moving to McCann Content Studios.
Chief Marketing Officer – Launchmetrics
Chief Marketing Officer – Launchmetrics
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as the Global Director of Brand Development. Previously she held roles at companies such as IMG Fashion and Net-A-PORTER managing Marketing & PR. She has also spent time guest lecturing at Parsons, The New School, Condé Nast College and Il Sole 24Ore’s Business School. Alison holds a Bachelor’s degree in Advertising & Communications from the University of Central Florida and a Masters from SDA Bocconi’s School of Management.
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When the desert lights up for Coachella, it’s not just music that takes center stage–each April the sun-baked fields of Indio become a high-stakes arena for brand building. In a world where attention slips away in seconds and audiences are overloaded with marketing noise, knowing when—and how—to show up matters more than ever. This report […]
Measuring Ambassador Voice Echo: How AI Uncovers True Impact
On-Demand Webinar Measuring Ambassador Voice Echo:How AI Uncovers True Impact Is this webinar for you? Discover How to Track the Full Influence of Your Brand Ambassadors Currently, brands struggle to measure the true impact of their ambassador partnerships. The broader ripple effect—where ambassadors are referenced across media and social discussions goes untracked, leaving brands questioning […]
Brand Ambassador Marketing 2025 for Fashion, Lifestyle and Beauty Brands
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