Launchmetrics
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Jewelry & Watches

Optimize Your Jewelry or Luxury Watch Marketing Strategy With the Leading Brand Performance Software

Use a powerful all-in-one solution to benchmark against competitors, maximize editorial opportunities and deep dive into your marketing strategy across regions, channels and Voices.

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Competitor Benchmarking

Optimize Your Marketing Strategy With Competitor Benchmarking & Brand Performance Insights

  • Benchmark Your Performance
    See exactly where you stack against your competitors and within the luxury watch and jewelry market
  • Brand Strategy Insights
    Understand which channel, Voice and region works best for your brand and your competitors to iterate on your brand strategy and optimize your budget
  • Ad-Hoc, Personalized Data Reports
    Ensure you have the insights you need to successfully optimize your luxury watch marketing strategy and improve decision making
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launchmetrics insights charts and graphs used to optimize luxury watch marketing strategy

Media Monitoring

Track Your Mentions Worldwide With 1 Platform for all Your Media, Print and Social Coverage

  • Global Media Monitoring
    Track your brand mentions globally across luxury watch and jewelry specific print, web and social channels, including China
  • Monitor Your Marketing Initiatives
    See the real impact of your initiatives by event, campaign, region, channel or Voice using one consistent MIV® metric
  • Showcase PR Success
    Drive efficiency and reduce manual labor by getting all of your clips in one place. Produce shareable coverage books and reports in one click.
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media monitoring feature of the watch marketing sofware
sample management feature of the luxury watch marketing strategy software

Sample Management

Maximize Your Editorial Opportunities & Reduce Loss With an Effortless Workflow

  • Reduce Sample Loss
    Protect valuable samples and reduce their loss by up to 95% with an optimized sample management system. Improve visibility, control & accountability across departments.
  • Increase Editorial & Sales Opportunities
    Remove internal barriers and optimize cross departmental workflows to fulfill up to 4x more requests
  • Gain Valuable Insights
    Analyze your top performing samples by product category, see the regions and key players most requesting your samples, analyze missed press opportunities and conduct inventory audits
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$5B Managed

$5b product value managed every season with our samples solution

200+ Countries

Brand monitoring across 200+ countries, including China

MIV® Metric

1 consistent MIV® metric for easier and more accurate competitive benchmarking

8K+ Print Titles

Tracking across more than 8K+ print titles, 2M+ online articles and 1.2M+ social accounts, including Instagram, IGTV, Weibo, WeChat and TikTok

Get Started With Launchmetrics’ Software for Jewelry & Watch Brands

Speak to an expert to get started! Fill in some information about yourself and we’ll put you in touch with a Launchmetrics expert to start improving your jewelery or luxury watch marketing strategy.

Popular features

  • Competitor benchmarking
  • Global brand performance insights
  • Media monitoring
  • Sample management

Find Out More About Launchmetrics & the Jewelry and Watches Industries

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Reports Data Analysis & Insights

Maximizing Brand Impact: Lessons From Watches and Wonders 2025

As the pinnacle event on the watchmaking calendar, Watches and Wonders 2025 delivered more than just world premieres… …it reflected the evolving strategies redefining industry influence. With 54 exhibiting maisons and six independent brands, including first-time participants Bulgari and Kross Studio, this year’s edition became a critical platform for brand storytelling, consumer engagement, and media […]

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