Launchmetrics
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Luxury Fashion

Strengthen Your Brand Performance With the Leading Luxury Brand Management Software

Cultivate launch to market efficiency and measure your brand performance with an all-in-one software cloud. Enhance your ROI, streamline your operations and achieve brand success.

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Sample Management

Maximize Editorial Opportunities & Reduce Losses

  • Reduce Sample Loss
    Improve visibility, control & accountability across departments and achieve up to a 95% reduction in sample loss
  • Increase Editorial & Sales Opportunities
    Remove internal barriers and optimize cross departmental workflows for faster time to market and greater efficiency in fulfilling opportunities
  • Measure Sample Impact
    Analyze missed editorial opportunities, conduct inventory audits, plan for sales and future collections and track media coverage with the MIV® metric
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“Using Launchmetrics, It’s kind of like having the world at your fingertips, quick and holistic.”

Antonio Zuddas, Head of Communications
sample management feature of the luxury brand management software

Event Management

Upgrade Your Luxury Brand Activations With Unique Physical, Hybrid and Virtual Events

  • Seamless Event Management
    Simplify guest lists & RSVPs, digitize your seating charts, send custom digital invites and streamline VIP and press events
  • First Class Check in
    Provide a luxury check-in experience with personalised RFID or barcodes
  • Greater Efficiency
    Improve event management efficiency by 200% as you find event details and guest preferences in 1 place. Use post event reports to analyze your events success
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luxury brand management software screen showing the event seating feature

Global Media Monitoring

Monitor brand mentions across print, online and social media around the world, including China

Effortless PR Reporting

Showcase your success through bespoke newsletters, beautiful coverage books and easily exportable PowerPoint reports

Competitive Benchmarking

See exactly where you stack against your competitors and within the luxury fashion industry with competitive benchmarking

luxury brand management software screen showing the digital showroom feature

Digital Showrooms

Streamline the Distribution of Your Collection Images & Scale Their Reach and Editorial Coverage

  • Create & Share Collections in Minutes
    Create an inspiring digital showroom and perform targeted activations with the contacts that matter to your brand
  • Generate More Awareness
    Improve your collection’s reach and drive brand amplification at scale by sharing your showroom with a network of 50K+ industry professionals
  • Improve Your Strategies
    Inform your future luxury retail marketing strategy by analyzing your content’s performance and audience data by market, product details and tags
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10K+ Events

10K+ digital & in-person events hosted every year, including 85% of all fashion shows

95% Reduction

Up to a 95% reduction in sample losses

MIV® Metric

1 consistent MIV® metric for easier and more accurate competitive benchmarking

8K+ Print Titles

Tracking across more than 8K+ print titles, 2M+ online articles and 1.2M+ social accounts, including Instagram, IGTV, Weibo, WeChat and TikTok

See What Industry Leaders Say About Our Luxury Brand Management Software

borbonese model
“Using Launchmetrics, It’s kind of like having the world at your fingertips, quick and holistic. We would recommend Launchmetrics to our partners and the companies we work with as it is a intuitive and comprehensive tool that helps and supports us on a daily basis.”

Antonio ZuddasHead of Communications at Borbonese

proenza schouler models
“Launchmetrics is an invaluable tool that allows our small team to efficiently manage our sample database and track the results of our efforts. MIV® has been a core resource in evaluating our editorial placements against our logistics budget and has been instrumental to our seasonal planning and strategy initiatives”

Tasa StratisGlobal Communications Director at Proenza Schouler

jacquemus models
“We really needed one platform that has all the data that everyone could use at the same time. Now with Launchmetrics, we can do more, smoother and faster.”

Jacquemus PR Team

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Get Started With Luxury Retail Data Solutions for Industry Professionals

Speak to an expert to get started! Fill in some information about yourself and we’ll put you in touch with a Launchmetrics expert to start accelerating your time to market and improving your brand’s performance.

Popular features

  • Sample management
  • Event management
  • Digital showrooms
  • Media monitoring & brand performance analysis

Find Out More About Launchmetrics and the Luxury Fashion Industry

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Mastering Sample Management: From Increasing ROI to Driving Sustainability

A Deep Dive Into How Effective Sample Management Can Help Boost Overall Brand Performance Effective sample management is essential for fashion brands to stay competitive. Samples are at the core of every fashion brand’s strategy, playing a pivotal role in planning and producing collections, driving marketing and PR activations, executing influencer campaigns and ultimately enhancing […]

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How Brands can increase Fashion Collection Coverage

A step-by-step guide to maximizing your collection’s images and boosting your media coverage impact. Increase Fashion Collection Coverage Looking to increase Fashion Collection coverage? The Fashion industry is saturated with brands releasing new collections – capsule, seasonal, collaborative, exclusive – you name it, it’s hitting the runway. And while this drive in new collections continues […]

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