60% of marketing budgets today are being allocated to content creation, distribution, and promotion. Having the right tools for amplifying your collection's images impacts the bigger picture.
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From Fashion Week or Event Organization to Sample Management and Press Distribution Plan your Next Fashion Week Campaign with this Checklist Fashion Week has become a pivotal event for brands worldwide. It provides unparalleled opportunities to amplify exposure and make a lasting impact. However, a successful Fashion Week campaign goes beyond just one show. It […]
In the fast-paced world of fashion e-commerce, one element stands above all else: beautiful, high-quality images. Far from being solely aesthetic, these images serve multiple purposes across various departments. They’re fundamental to the success of any fashion brand. In this post, we’ll explore how to create e-commerce visuals that not only showcase your products but […]
A step-by-step guide to maximizing your collection’s images and boosting your media coverage impact. Increase Fashion Collection Coverage Looking to increase Fashion Collection coverage? The Fashion industry is saturated with brands releasing new collections – capsule, seasonal, collaborative, exclusive – you name it, it’s hitting the runway. And while this drive in new collections continues […]
Did you know that 80% of creative content downloads from editors happen within 72 hours of Fashion Week’s launch? In fact, last season, brands generated more than +$155K in Media Impact Value™ (MIV®) through their images alone. Fashion is fast-paced and one powerful image’s media coverage can transform a brand’s online presence. But no matter […]
The new year has begun, and fashion weeks are returning in style worldwide with bridal, men’s, women’s ready-to-wear, and haute couture, among other segments to be showcased. For fashion brands, the significance of the runway is incontestable. It’s a time for collections to see the light of day, for designers to highlight their creativity and […]
On-Demand Webinar Launchmetrics Solutions: How to Calculate the Return on Your Fashion Week Investments Is this webinar for you? Improve the ROI of your Fashion Week investments with our experts Welcome to Launchmetrics Solutions – a series of live demos, where we introduce you to our products, answer the most anticipated questions, cover the industry’s […]
The Modern Day-Day Approach to Securing More PR Coverage In today’s fast-paced world driven by digital and social, how can a fashion, luxury, or cosmetic brand generate press coverage and strengthen media relations? One often-overlooked strategy is to better leverage digital assets. By making assets available for global media contacts to search and download, brands […]
"The biggest opportunities for big companies has come by far in the digitization of internal processes." Jack welch
Digital transformation and the use of fashion technology have become essential for fashion, luxury, and beauty companies. Covid-19 has accelerated this process at a time where brands were already planning 360-degree strategies and campaigns. And with more than four collections a year alongside capsule collections and exclusivities, the need for a tool that streamlines campaign […]
In this #LaunchmetricsProTips series, we walk you through Launchmetrics’ Brand Performance Cloud, as well as its solutions and applications. Through short videos you’ll discover all the benefits and features that each app has to offer. This article focuses on the creation of effortless and optimized digitally inspiring collections in digital showrooms via Launchmetrics Galleries. […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer. This article focuses on digital asset management using your customizable content library via Launchmetrics Galleries. All brands create […]
We currently live in digital times. With working from home becoming the new normal, we are increasing our screen time and communicating with our teams and customers online. And thus, we are sharing our brand’s assets (images, videos, 360 files, documents, and more) through the cloud, whether that’s Google Drive, Microsoft Teams, Digital Asset Management […]
On the 13th of August 2020, we streamed our global webinar detailing “The step-by-step process for organizing impactful virtual events and digitizing your collections next season.” Hosted by our VP of Digital Marketing Gina Gulberti and Product Marketing Manager, Michelle Nicolaizeau the duo talked through the opportunities for brands in the fashion, luxury, and beauty industries […]
It’s time for the fourth installment of #TheStrategySide by Launchmetrics – our podcast series that takes a closer look at the best strategies for the fashion, luxury, and beauty industries. For today’s episode, in light of accelerated digital transformation as a result of Covid, we speak with Chief Customer Officer at Launchmetrics – Tatiana Ferreira, […]
Alongside massive industry changes as a result of social and political changes globally, the format of trade shows in Germany as well as fashion week in 2020 have also seen a shift. Following on from other fashion weeks (such as London and Shanghai) who have made the move to digital, some presentations are choosing to […]