An exploration of the most innovative PR strategies in the fashion, luxury and beauty industries for inspiration to build stronger relationships.
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What makes a PR moment go viral? Is it pure luck, an alignment of stars—or is there some deeper brand masterminding at work? As we’ll find out in this post, viral moments rarely come down to chance: you need the right PR tactics to make them happen. So, how can you give your brand’s campaigns […]
PR has always played a role in building brand awareness. But increasingly, there’s pressure to show how that awareness converts into measurable value for Fashion, Lifestyle and Beauty (FLB) brands. While generating buzz through reach and impressions still matters, it no longer tells the full story. For many PR teams, this creates a familiar frustration. […]
On-Demand Webinar Elevate Your PR Reports: Prove Value & Drive Smarter Decisions About This Webinar Struggling to Prove ROI With Scattered Engagement Metrics? PR teams and agencies often spend hours pulling coverage from online features, print articles and influencer mentions, to then struggle to evaluate messaging, estimate reach and align metrics across platforms. With scattered […]
By 2026, the global event marketing industry is projected to reach $36.31 billion, largely due to an increasing reliance on digital and hybrid events. This trend is reshaping the traditional concept of an “event,” expanding it to encompass digital interactions that transcend physical limitations. With over 90% of marketers reporting positive outcomes from virtual and […]
Relationships are at the core of success for Fashion, Lifestyle and Beauty (FLB) brands, whether it’s connecting with media outlets, VIP clients, celebrities or influencers, these networks are essential. However, managing such vast and varied contacts requires more than just spreadsheets—it demands a streamlined, strategic approach. As brands grow, the complexities of managing multiple relationships […]
Imagine launching your biggest campaign of the year, with a substantial budget for a high-impact awareness event. You have invested in influencer and celebrity seeding, partnered with ambassadors, and invited the most powerful content creators in the market. In theory, the launch campaign is bound to succeed, but in reality, has all the investment paid […]
In today’s digital landscape, AI capabilities have sparked a desire for efficiency. There is a clear demand for seamless task completion without extensive data browsing. But navigating the vast amount of information is challenging. especially when you consider that in 2023 the Fashion sector generated over $64 billion in Media Impact Value® (MIV®). This figure […]
On-Demand Webinar Optimize your PR Planning: How to Maximize Budget for an Efficient Editorial Strategy Is this webinar for you? Creating an Impactful Editorial Strategy with PR Planning Are you tired of navigating the maze of PR planning, only to find your efforts falling short of expectations? In today’s fast-paced digital landscape, the pressure to […]
Key calendar moments like Valentine’s Day are popular with consumers who love adapting their wardrobes to special occasions. Simultaneously, PR professionals and brand marketers are altering campaigns to suit the style of each event and capitalize on occasions through coverage. Meanwhile, media analysis is becoming growingly complex. But these dates play a critical role for […]
Everything You Need to Know About PR Reporting to Measure Your Fashion Coverage Efforts and Empower Your Media Monitoring Reporting Understanding whether your PR reporting and media monitoring strategy is worth the time and money invested is no easy feat. It used to be a matter of simply tracking fashion magazines or red carpet events. […]
On-Demand Webinar PR Perfection: A Roadmap to Achieve Effective Campaign Launches & Success to your PR Agency Strategy Is this webinar for you? PR Agencies are vital powerhouses behind successful brands Curious to know how to achieve the highest PR agency excellence in this digital age? In this webinar you’ll learn: Get to Know Our […]
In the fast-paced world of fashion e-commerce, one element stands above all else: beautiful, high-quality images. Far from being solely aesthetic, these images serve multiple purposes across various departments. They’re fundamental to the success of any fashion brand. In this post, we’ll explore how to create e-commerce visuals that not only showcase your products but […]
On-Demand Webinar APAC Marketing: How to Monitor Your PR Coverage and Measure its Effectiveness Is this webinar for you? Missing coverage? Using Google alerts to find your brand mentions? Manually calculating your media impact by comparing magazine rates? Spending hours to create monthly or campaign reports including all your online, print, and social media mentions? […]
Founded in 1946, the Cannes Film Festival highlights many highly acclaimed films from around the globe. From documentaries to animations, stars from a wide array of industries gather to showcase their most anticipated works. While the event is centered around movie-focussed talent, the Cannes Film Festival is also considered a key event in the FLB […]
On-Demand Webinar How Beauty Brands can Maximize Return on Fashion Week Investment Is this webinar for you? How Fashion Partnerships Are Powering Beauty Brand Impact As the world opened back up and brands returned to the runway, we’ve seen the fashion industry flourish as new opportunities emerged and audiences took back their seats at physical […]