Launchmetrics
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Fashion & Retail

Master Every Aspect of Your Brand Strategy With Best-in-Class Fashion Business Software

Accelerate your launch to market processes, measure your brand performance, optimize your operations and improve ROI with an all-in-one fashion retail software platform.

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Sample Management

Maximize Editorial Opportunities & Accelerate Your Go-To-Market Launches

  • Faster Time-To-Market
    Streamline the movement of your samples across your business with a cross departmental workflow
  • Increase Editorial & Sales Opportunities
    Visually manage sample requests and logistics across departments and with external contacts to fulfill 4 times more requests
  • Measure Sample Impact
    Analyze missed editorial opportunities, conduct inventory audits, plan for sales and future collections and track media coverage with the MIV® metric
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“All PR departments at fashion brands should be using [Launchmetrics] tools to increase their efficiency and time management”

Charles Duchene, PR & Communication Manager

Brand Strategy

Strengthen Your Global Strategy With Media Monitoring, Benchmarking & Brand Performance Analysis

  • Competitor & Brand Benchmarking
    See exactly where you stack against competitors and within the fashion industry
  • Media Monitoring
    Monitor brand mentions across print, online and social media in 200+ countries, including China
  • Product Performance Insights
    Deep dive into your category data and indentify how your brand performance across product categories
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Report on PR Success

Showcase your PR success through bespoke newsletters, beautiful coverage books and easily exportable PowerPoint reports

Create Inspiring Events

Create unique physical, hybrid and virtual events to launch your collections. Use easy event management software to simplify RSVP and check-in processes, create seating chats, communicate event details, store guest preferences and access post event reports

Improve Cross-Departmental Workflows

Our software removes internal silos, ensuring your brand launches collections, tracks assets and creates engaging brand experiences faster and with higher ROI

Digital Showrooms

Launch & Distribute Your Collections More Efficiently to Scale Their Reach and Coverage

  • Digitize & Share Collections in Minutes
    Use a streamlined digital showroom software to house your collections and share them effortlessly with the contacts that matter to your brand
  • Build Brand Awareness
    Drive brand amplification at scale by sharing your showroom with a network of 50K+ industry professionals
  • Improve Your Strategies
    Track the impact of your collections and inform your future fashion brand marketing strategy by analyzing your content’s performance and audience data by market, product details and tags
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4X More Requests

Up to 4x more sample requests fulfilled when using our sample management software

MIV® Metric

1 consistent MIV® metric for easier and more accurate competitive benchmarking

200+ Countries

Brand monitoring across 200+ countries, including China

8K+ Print Titles

Tracking across more than 8K+ print titles, 2M+ online articles and 1.2M+ social accounts, including Instagram, IGTV, Weibo, WeChat and TikTok

See What Industry Leaders Say About our Fashion Business Software

essentiel antwerp model
“Launchmetrics definitely creates the interconnectivity between media coverage, samples, and contact management. All PR departments at fashion brands should be using their tools to increase their efficiency and time management.”

Charles DuchenePR & Communication Manager at Essentiel Antwerp

abercrombie jeans
“Launchmetrics helps us to keep everything organized. It does absolutely everything we needed to manage our Samples processes more effectively. It creates flexibility for our teams and we love the tailored process and approach”

Justin R. McNicholsSenior Coordinator

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Get Started With Launchmetrics’ Fashion Retail Software for Industry Professionals

Speak to an expert to get started! Fill in some information about yourself and we’ll put you in touch with a Launchmetrics expert to start accelerating your time to market and optimizing your strategy.

Popular features

  • Sample management
  • Competitor benchmarking & brand insights
  • Event management
  • Digital Showrooms

Find Out More About Launchmetrics & the Fashion Industry

Reports Marketing Strategy

Brand Ambassador Marketing 2025 for Fashion, Lifestyle and Beauty Brands

Understanding the Full Impact of Celebrity & Influencer Partnerships For decades, brand ambassadors have shaped the cultural moments that define how we see and feel about Fashion, Lifestyle and Beauty (FLB) brands. From Audrey Hepburn’s timeless connection with Givenchy, to Michael Jordan’s era-defining partnership with Nike and Eva Longoria’s long-standing presence with L’Oréal Paris, ambassadors […]

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Reports Digital Showrooms & Collection Images

How Brands can increase Fashion Collection Coverage

A step-by-step guide to maximizing your collection’s images and boosting your media coverage impact. Increase Fashion Collection Coverage Looking to increase Fashion Collection coverage? The Fashion industry is saturated with brands releasing new collections – capsule, seasonal, collaborative, exclusive – you name it, it’s hitting the runway. And while this drive in new collections continues […]

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