Understanding the data behind some of the most successful influencer marketing campaigns in the fashion, lifestyle and beauty industries. Delve in to how you can improve your influencer marketing strategy with these resources.
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Driving growth through the Mid-tier and Micro Influencer strategy Micro and Mid-tier creators are the growth drivers behind the Influencer Voice for top jewelry. These creators go beyond reach as they drive performance through highly engaged communities and authentic connections. Identifying the right Voices and maximizing ROI remains a priority as brands refine their creator […]
Leading Brand Expansion Strategies to Enter the U.S. Market European fashion brands saw an 8% decline in MIV® in EMEA during S1 2025, while performance in the U.S. grew by 4%, highlighting the market’s resilience during economic adversity. Growth is being fueled by the Influencer Voice, proving how strategic creator partnerships can accelerate market entry, […]
Did you know that brands with a strong online presence can increase their revenue by up to 20%? According to a study by Deloitte, brands with a strong online presence can see an increase in their revenue by up to 20%. In today’s fast-paced digital landscape, a robust online presence is not just optional for […]
Influencer marketing has become a foundational element in every marketer’s strategic playbook across diverse industries. In the fiercely competitive landscape of fashion and beauty, characterized by an abundance of information and advertising inundating customers, the challenge of brand differentiation and effective audience engagement looms large. Strategically identifying a resonant Voice to cut through the noise […]
Uncover an arising trend in the Premium Home and Furniture Brands’ success in 2023. This data brief delves deep into the achievements of these brands. Additionally, unveiling the influential voices behind their remarkable Media Impact Value™ (MIV®). This analysis centers on top brands in the industry, presenting an overall ranking that showcases the frontrunners. Among […]
Are you ready to take your brand to new heights by harnessing the power of influencer and celebrity endorsements? Look no further than our “Georgina Rodríguez: Top Brand Collaborations” data report. This indispensable tool will empower you to make informed decisions about which celebrity partnerships are right for your brand. Moreover, our report delves deep […]
Looking to make waves in the lucrative Chinese market? A KOL marketing campaign should be at the forefront of your strategy. Certainly, in the Fashion, Luxury, and Beauty (FLB) industries, consumers depend on KOLs (Key Opinion Leaders) for brand and product recommendations. While choosing the right KOL to collaborate with is the first step toward […]
In this article, we will explore the most impactful Influencers of 2022 and how their high-quality content, authenticity, and loyal followings can benefit beauty and fashion brands, as well as boost performance and Media Impact Value™ (MIV®) in 2022. Throughout the past few years social media has grown more central when it comes to brand […]
Welcome to our series #KnowYourMIV. In this article we are looking into the fashion influencer and creative director, Emili Sindlev. Emili is a Danish fashion figure who started her career as a fashion assistant for a magazine called Cover, and not long after this she was offered a full time position there as a stylist. […]
Welcome to our series #KnowYourMIV. In this article we are looking into the popular fashion influencer Karina Nigay. Karina Nigay is a Russian influencer who started her career on YouTube and quickly gained notice after posting a dance video that gathered over a million views in a few days. Ever since then Karina has gathered […]
After years of development, KOL marketing has been expanding. At the same time, many brands working with agencies or MCNs in China are given large lists of influencers to choose from. Sometimes this can become overwhelming as there are many options. Brands often have a hard time understanding who the best influencers to work with […]
Welcome to our series #KnowYourMIV. In this article, we are looking into Model ROZ and the impact she generated while attending New York Fashion Week in September 2022. Saudi model and social media influencer Model Roz is known for her socials filled with photos of her celebrity friends, elevated styles and, of course, her signature […]
Beauty brands continue to adapt and explore new ways to connect with their consumers, utilizing everything from traditional media, to sponsored celebrity campaigns, and Influencer reach on social platforms. The value of the global cosmetics market continues to boom and is predicted to be worth more than $750 billion USD by 2025, so brands in […]
In recent years, influencers have moved to the forefront as a prime focus for fashion, beauty, and luxury brands in their marketing efforts. Their aspirational content, sense of authenticity, and loyal followings can transform campaign results, as well as boost fashion brand performance and Media Impact Value™ (MIV®) generation. Many major fashion and beauty labels […]
With the imminent generational shift, luxury fashion and high jewelry brands have started leveraging fresh, multifaceted, and digitally savvy ambassadors to drive their performance – what are the results so far? In this report, you will find: