Find out the latest information on how to implement transparency and efficiency when it comes to organizing samples across all departments of your business.
The Latest Content
Crafted Coordination: Inside Brunello Cucinelli’s Approach to Sample Management Revisit the full conversation from our recent Masterclass with Benedetta Morari, Operations Specialist at Brunello Cuccinelli and Tatiana Ferreira, CCO at Launchmetrics. Together, they explore how Brunello Cucinelli effectively manages the full lifecycle of its samples from showroom arrival to end-of-life reconciliation. Learn how Brunello Cuccinelli […]
Fashion brands send out 192K samples every month—and yet, nearly half never leave the showroom. What appears to be a logistics issue is, in many cases, a structural one hidden within the tech stack. Manual methods and fragmented systems leave data scattered, tools siloed and visibility limited. Some brands try to solve this by building […]
Between seasonal launches, red-carpet events and film placements, brands have endless opportunities to showcase their products in high-visibility moments. Despite planned events and unexpected opportunities, many samples still sit unused in the showroom—leaving visibility, ROI and cultural relevance on the table. To help brands make the most of every piece, Launchmetrics Samples offers a smarter […]
Do PR samples still hold any weight in this digital-first era? PR samples are one of fashion’s familiar practices; so familar that it’s often taken for granted. Yet beneath its routine lies its growing influence through product placements that drive brand visibility, particularly in entertainment. From Margot Robbie’s viral Schiaparelli moment on the Barbie press […]
On-Demand Webinar From Cost to Impact: Turning Samples Into +$100k Savings & Media Wins About the Webinar What Are Inefficient Samples Costing You in $ and Media Impact? Fashion brands today face growing pressure to achieve more with less; shrinking budgets, tighter timelines and increasing demand for brand visibility. Traditional sample workflows are often slow, […]
Budgets are tighter, expectations are higher and your assets have to go further. Today’s economy means every sample has to earn its keep—moving between multiple teams, shoots and markets to speed up its time-to-market and boost coverage. But for that to happen, teams needs internal visibility: to know what’s available, where it is and who’s using […]
From Runway to Retail: Mastering Fashion Samples Distribution for Brands In case you missed our live Masterclass, we’ve got you covered! Our exclusive fireside chat with Clara Bredin Garcia, Samples Manager at Balmain and Atossa Saragusti, Customer Success Director at Launchmetrics, explored how Balmain has optimized its sample distribution process to maximize brand impact and […]
For brands within the fashion industry, anticipating product demand is not just an advantage—it’s essential to staying competitive. The power to predict best-sellers and ensure sell-through is the goal for any brand, yet it’s often hindered by fragmented processes and limited visibility into what truly drives product success. While market research and performance analysis of […]
Using a clothing inventory spreadsheet is one way to manage your fashion samples—but it’s not the best way. If you’re struggling with lost samples, inconsistent data and inefficient processes, it’s time to take a look at the alternatives and discover a better solution. This post is here to help. In it, we’ll take a look […]
In today’s fashion industry, profitability, sustainability and efficiency are more than just buzzwords—they’re essential goals that every brand strives to achieve. But how can brands reach these goals swiftly and seamlessly without disrupting their operations? Let’s start with the foundation of every fashion brand: the products. As highlighted in our latest eBook, Mastering Sample Management, […]
On-Demand Webinar From Runway to Retail: Mastering Fashion Samples Distribution for Brands Is this webinar for you? Optimizing Your Fashion Samples Tracking System In this session we explore the complexities of modern sample tracking and provide actionable strategies to maximize your collection launches. We delve into how brands can refine their internal and external processes […]
A Deep Dive Into How Effective Sample Management Can Help Boost Overall Brand Performance Effective sample management is essential for fashion brands to stay competitive. Samples are at the core of every fashion brand’s strategy, playing a pivotal role in planning and producing collections, driving marketing and PR activations, executing influencer campaigns and ultimately enhancing […]
In today’s competitive market, collections are more than just a series of products; they embody a brand’s essence, driving its storytelling, performance, and revenue. Samples from these collections are pivotal—they fuel editorial features, shape marketing strategies, and secure influencer endorsements, all of which significantly impact customer purchase decisions. Yet, despite their importance, many brands struggle […]
In an industry where creativity meets commerce, sample tracking software is crucial for your sample-driven strategy. From a design concept to the bright lights of the runway and even sample send-outs, brands still face common challenges throughout the sample journey. Losses, delays, complications in responding to multiple requests and uncertainty about the return of each […]
On-Demand Webinar Unlocking Strategic Media Impact: Enhance Your Brand Visibility with an Optimized Sample Tracking System Optimizing Your Sample Tracking System In this session you will learn: Discover the secrets to optimizing your workflow for peak efficiency, seamlessly tracking samples across their journeys. Learn how to leverage AI for enhanced media coverage management, as the […]