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The Latest Content
Between seasonal launches, red-carpet events and film placements, brands have endless opportunities to showcase their products in high-visibility moments. Despite planned events and unexpected opportunities, many samples still sit unused in the showroom—leaving visibility, ROI and cultural relevance on the table. To help brands make the most of every piece, Launchmetrics Samples offers a smarter […]
During Fashion Week, the runway sets the scene for your collections, while the seats are filled with Voices ready to amplify and generate your brand performance. Across Media, Celebrities, Influencers, Partners and Owned Media, each Voice plays a crucial role in shaping your brand’s visibility. Once the lights dim and the venue empties, every brand […]
For Fashion, Lifestyle and Beauty events, presentation is everything. Guests arrive expecting to step into the brand’s universe where every interaction feels like part of a carefully curated experience. From the campaign-inspired atmosphere down to the smallest details, each touchpoint—whether an invitation or a QR code—signals identity, status and care. Instead of reinforcing the story […]
Every post, placement and mention helps build brand visibility, however, tracking where that exposure comes from is just as important as measuring how much of it you have. Media monitoring can show you the volume, but without knowing which Voices are behind the coverage, whether Media, Influencers, Celebrities, Partners or Owned channels, it becomes harder […]
On the day of your event, the plan is locked in. The guest list is set, seating is finalized and the team knows their roles and responsibilities. But even with the best prep, those last minute occurrences still happen in Fashion, Lifestyle and Beauty events. Whether a VIP walks in unannounced or a high-profile guest […]
Budgets are tighter, expectations are higher and your assets have to go further. Today’s economy means every sample has to earn its keep—moving between multiple teams, shoots and markets to speed up its time-to-market and boost coverage. But for that to happen, teams needs internal visibility: to know what’s available, where it is and who’s using […]
From campaign recaps to executive updates, reporting plays a critical role in how teams share insights and showcase impact. Whether it’s summarizing monthly performance, comparing brand visibility across markets or highlighting talent-driven coverage, reports help bring structure and clarity to your media monitoring efforts. To make that process even more intuitive and adaptable, we’ve reimagined […]
From red carpet appearances to social media buzz around a product launch, different Voices—such as Celebrities, Influencers, Media, Partners and Owned—all contribute to your brand’s performance. But understanding the true impact of each Voice isn’t always straightforward. A single mention can spark a ripple effect that’s often amplified by other outlets or platforms. This creates an […]
From the outside, a successful Fashion, Lifestyle or Beauty (FLB) event appears effortless. But behind the scenes, the reality is more complex. Event teams are often juggling fragmented systems, scattered spreadsheets, duplicate records and manual processes. This is because when systems aren’t connected, data becomes unreliable, RSVPs slow down and visibility fades when it matters […]
From the scale of fashion week to the intimacy of private dinners, every seating decision matters and can even make or break relationships. Yet behind the scenes, invitee management is often fragmented across multiple departments, managed through spreadsheets, and prone to errors and miscommunication. This disconnect revealed a clear need to the Launchmetrics product team: our […]