On-Demand Webinar
From major red carpets to runway moments, ambassador content is a powerful, high-visibility tool to supercharge brand equity on the global stage. The question is, are you capturing its full impact?
Brands allocate millions to ambassador partnerships, only to see key exposure slip through the cracks due to a lack of clarity around what drives measurable results. This session – in partnership with The Hollywood Reporter and IMG Models – pulls back the curtain on how to actually generate Media Impact Value® – unpacking the prescriptive best practices to optimize the measurable effectiveness of ambassador activations at key cultural moments. Gone are the days of leaving your value on the table.
In this webinar, you will learn:
Co-Founder & Chief Creative Officer
Co-Founder & Chief Creative Officer
Marina Larroudé is the co-founder and Chief Creative Officer of eponymous shoe brand Larroudé, founded alongside her husband Ricardo in December 2020. Marina is a fashion industry veteran with almost two decades of experience, having spent over twelve years as Fashion Director at various Condé Nast publications (Style.com, TeenVogue), and as VP, Fashion Director of Barneys New York. Marina has overseen Larroudé’s competitive growth – Larroudé’s reputation is amplified by their illustrious collaborations with icons such as Oscar de la Renta, Barbie, LoveShackFancy, and their footprint in Hollywood,including adornments on dignitaries like Taylor Swift, Salma Hayek, Eva Mendes, and First Lady JillBiden.
Freelance Journalist
Freelance Journalist
Laurie Brookins is an award-winning journalist who covers fashion, watches and jewelry, and other luxury-focused subjects for a variety of print and online publications. Her work has appeared in The Hollywood Reporter, Town & Country Travel, Robb Report, the Miami Herald, South Florida Sun-Sentinel, and the Palm Beach Daily News, while she also has produced digital content for Town & Country, Robb Report, Worth, Galerie, and THR’s Style section. Laurie is based in New York City and is currently working on her first book.
Solutions Consultant
Solutions Consultant
Mimi Yapor is a Vice President at IMG Models, overseeing the Los Angeles office. She guides the careers of an elite roster of top-tier fashion personalities including supermodels, creatives, and athletes, working alongside brands to create holistic campaigns that resonate across media while preserving each talent’s unique voice. From the very beginning, Mimi understood the transformative power of digital influence. Early in her career, she discovered Lucky Blue Smith, the first viral social media model. IMG Models global roster includes Gigi Hadid, Hailey Bieber, Wisdom Kaye, Paloma Elsesser, Alex Consani, Nara and Lucky Blue Smith, Vinnie Hacker, and more.
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