A look into the marketing strategies that sculpt the billion-dollar beauty industry, as well as case studies featuring data from specific beauty brands
The Latest Content
What’s fueling beauty industry growth in an increasingly mature market? After a 43% growth in Media Impact Value® (MIV®) from 2023 to 2024, beauty segments’ evolution slowed to just 5% in 2025. As the pace of growth cools, it’s more important than ever for PR and Marketing teams to understand what’s driving long-term brand performance […]
Beauty Categorization Strategies to Drive Growth With the beauty industry growth slowing to just +0.8% MIV® in S1 2025, identifying the right opportunities for each product category has never been more critical. Whether the goal is strengthening core categories or expanding into new booming ones—like fragrance, which grew by 13% YoY in MIV—beauty brands need […]
Beauty is changing. Are you ahead? Join us for data-backed insights, category evolution and brand growth strategies—shared by the world’s top beauty professionals.
Unlock the key insights driving the beauty industry in 2025. The beauty industry continued to grow in S1 2025, demonstrating expansion across all core categories. But in a landscape defined by rapid innovation and constant brand entry, it’s the players that tune into cultural shifts, the platforms driving discovery and the Voices that resonate who […]
Wellness is no longer a niche—it’s a movement reshaping the beauty industry across every category. As self-care becomes central to consumer behavior, brands must evolve to stay relevant. In 2024, wellness-related mentions across skincare, haircare, fragrance, and makeup generated $208M in Media Impact Value® (MIV®), signaling a lasting shift. This data brief explores how wellness […]
On-Demand Webinar The Wellness Beauty Boom: Adapting Your Marketing Strategy for Conscious Consumers Is this webinar for you? Unlock the Power of Wellness Trends to Drive Brand Growth The beauty industry is evolving as consumers seek products that enhance overall well-being. With the global wellness market projected to hit $1.8 trillion in 2024 (McKinsey), brands […]
Q3 marks a key moment for beauty brands navigating a turbulent climate and laying the groundwork for 2025. As the industry gears up for the new year, understanding the emerging trends and strategies that resonate with consumers has never been more critical. Launchmetrics’ latest report delves into the Q3 beauty marketing trends, offering key takeaways […]
The Paris 2024 Summer Olympics set new viewership records, with over 30 million people in the United States alone tuning in—a remarkable 82% increase compared to the Tokyo Games. While this global event managed to draw in its biggest audience ever, the question begs—did the Olympics sponsors leverage the moment enough to gain noteworthy Media […]
2024’s beauty market has begun with a bang, and standing out requires an understanding of the latest trends, the most successful social media platforms, and the Voices that drive success. In this ever-evolving marketplace, how are beauty brands crafting their success stories to stay ahead of the curve? Launchmetrics’ latest industry analysis in partnership with […]
On-Demand Webinar The Beauty Industry Trends of 2024:Data and Insights by Launchmetrics in partnership with CEW UK Is this webinar for you? Discover the successful tactics and strategies behind the top performing Beauty brands in S1 2024 In this one-off session we address the status of the current beauty landscape from a fresh and data-backed […]
A Comprehensive Analysis and e-Guide for Fashion, Lifestyle and Beauty Brands Unleash the Key to a Powerful Instagram Marketing Strategy Instagram has immense global potential for the Fashion, Lifestyle, and Beauty (FLB) sector, thanks to its unique features and extensive reach. With a staggering 2 billion monthly active users, Instagram surpasses platforms like TikTok, which […]
On-Demand Webinar Beyond Followers: Exploring Instagram’s Influence on Brand Performance Is this webinar for you? Unlock the Power of Wellness Trends to Drive Brand Growth In this one-off session, Aditi Banga, Head of Fashion x Innovation at Meta, Katy Lubin, VP, Brand and Communications at Lyst, and Alison Bringé, CMO at Launchmetrics, address Instagram’s current […]
In the dynamic landscape of high-street makeup brands, the pursuit of excellence is never ending. Understanding your brand’s global standing is an essential asset in navigating this ever-evolving market. Do you have insights into both your local and global competitors? To maintain a strategic advantage, understanding your position in relation to other brands is crucial. […]
Discover the secrets behind the success of premium makeup brands in February 2023! Our data brief dives deep into their performance, highlighting the influential Voices that drove Media Impact Value™ (MIV®) across various divisions in the beauty category. We’ve analyzed the top brands in the makeup industry, providing an overall ranking to showcase the leaders. […]
Once upon a time, being featured in the glossy pages of a print magazine was the holy grail of beauty brand PR. While those features are still valuable, beauty brands today have a much more complex media landscape to contend with. Knowing how to increase media coverage to overcome this hurdle is now critical. To […]