Take a holistic, 360 degree approach to your marketing strategy by understanding the most successful marketing campaigns and activities in the Fashion, Lifestyle and Beauty spaces. Learn from top brands and agencies, as well and industry experts about what marketing tactics are really moving the needle.
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Fashion week shows are one of the biggest investments a brand can make. From runway production and PR outreach to influencer partnerships and sample sendouts, the costs add up quickly. But how do you know if your investment paid off? Success isn’t just about who attended your show or how many posts featured your collection—it’s […]
What’s the Secret to a Great Marketing Campaign? How does a brand take the leap from crafting an average-performing campaign to one of the best marketing campaigns of the year? While there’s no universal formula, there’s one standard principle that rings truer than ever: the more holistic the approach, the better. But, what does this even mean? […]
Gone are the days when consumers passively absorbed marketing messages. Today, they’re in control—shaping their own experiences and engaging with brands on their own terms. Research confirms this, showing that consumer–brand engagement is significantly influenced by factors like trust, brand interactivity and self-expression through brand association. What this means is that brands have to go […]
With the McKinsey State of Fashion 2025 report highlighting low consumer confidence, reduced spending on discretionary items and younger consumers being overwhelmed by a saturated market—it’s no wonder that marketing and PR teams are feeling even more pressure to outperform competitors in the Fashion, Lifestyle and Beauty (FLB) space. But, how can brands truly stand […]
Maximize Your Q4 Campaigns With Insights From Our Industry Survey and Case Studies In 2023, global Black Friday sales soared to an impressive $70.9 billion, solidifying this shopping event as a pivotal moment for brands and retailers. It not only marks the beginning of the holiday shopping season but also plays a critical role in […]
On-Demand Webinar Holiday Marketing Strategy Unlocked: Actionable Insights for Pivotal 2024 Campaigns Is this webinar for you? Unveiling the data and insights from our comprehensive Holiday Marketing 2024 report Watch our webinar on-demand as we reveal our findings from our upcoming report on the future industry trends, including budget allocation, influencer and celebrity partnerships, media […]
When it comes to marketing to Gen Z, authenticity isn’t just a buzzword—it’s a necessity. This generation, born between 1995 and 2009, has grown up in a digital era where information is ubiquitous and skepticism towards traditional advertising runs high. As such, Gen Z demands transparency, genuineness and a deeper connection with brands. This is […]
On-Demand Webinar Reinventing Influence: The Gen Z Impact on Fashion Marketing Is this webinar for you? The New Paradigm of Influence & Fashion Marketing Generation Z has ushered in a new era of fashion marketing that is challenging industry norms. The strategies and tactics that worked on previous generations are being put to the test […]
On-Demand Webinar Unlocking Strategic Media Impact: Enhance Your Brand Visibility with an Optimized Sample Tracking System Optimizing Your Sample Tracking System In this session you will learn: Discover the secrets to optimizing your workflow for peak efficiency, seamlessly tracking samples across their journeys. Learn how to leverage AI for enhanced media coverage management, as the […]
On-Demand Webinar A Data-driven New Year: How to Plan Your Marketing Brand Strategy with Cross-Channel Insights Is this webinar for you? Delving into Brand Performance for Success Measuring your marketing initiatives to understand what is working and what isn’t, will give your brand a strategic advantage. Whether you’re a marketing director, brand manager, or agency […]
On-Demand Webinar Beyond Followers: Exploring Instagram’s Influence on Brand Performance Is this webinar for you? Unlock the Power of Wellness Trends to Drive Brand Growth In this one-off session, Aditi Banga, Head of Fashion x Innovation at Meta, Katy Lubin, VP, Brand and Communications at Lyst, and Alison Bringé, CMO at Launchmetrics, address Instagram’s current […]
Each year, recognizing the key dates for Home and & Furniture Brands is critical to leverage opportunities in the Homeware and Design market. Attending international trade shows and events can be a game-changer for your business. These gatherings offer the opportunity to grow your network, showcase your brand to potential customers, and glean insights about […]
Once upon a time, being featured in the glossy pages of a print magazine was the holy grail of beauty brand PR. While those features are still valuable, beauty brands today have a much more complex media landscape to contend with. Knowing how to increase media coverage to overcome this hurdle is now critical. To […]
A guide to understanding beauty category trends and leveraging data for your marketing strategy. Ready to Leverage Beauty Category Marketing Data? Beauty is an ever-expanding industry comprised of countless products, categories, and marketing nuances. Meanwhile, the sector is bursting with new and diverse beauty competition. The release of products and lines has become relentless. Many […]
With the explosion of smartwatches and wearable tech, luxury watch brands were faced with a challenge. In a world of technological innovation, how can traditional watches maintain their place on consumers’ wrists and stay relevant to new generations? Luxury watch marketing is certainly evolving. The good news is that luxury watches are still coveted items. […]