Launchmetrics
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Marketing in China (formerly Parklu)

Maximize Your Brand’s Impact in China by Unlocking the Power of Local Data and Insights

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Reimagine Your Marketing Strategy in China with Data-Driven Insights

  • Measure your brand’s impact in China by effortlessly tracking campaigns and brand mentions across top Chinese online and social media platforms
  • Get full visibility over your marketing activity
  • Benchmark your brand against competitors and regions to uncover the winning strategies, channels and Voices in the Chinese market
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200+ Countries

Media monitoring in 200+ countries, including China

272k+ Accounts

120+ Print Titles, 1.7K+ Online Media and 272K+ Social Accounts tracked in mainland China

290K+ KOLs

290K+ KOLs tracked in China

Media Monitoring

Simplify Media Tracking With All Your Press, Online and Social Media Mentions in One Place

  • Centralize Your Global Brand Mention
    Effortlessly capture your global brand mentions from print, online and social media marketing channels in one feed
  • Top Chinese Platform Coverage
    Capture your mentions from top Chinese platforms including WeChat, Douyin, Weibo, Bilibili and RED
  • Easy PR Reporting
    Deep dive into each mention using a standard MIV® metric and share your team’s successes via bespoke newsletters, coverage books and reportss
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media monitoring feature of the marketing in china software
competitor benchmarking feature of the marketing in china software

Competitor Benchmarking

Optimize Your Brand Strategy With Valuable Competitive Benchmarking Insights

  • One clear MIV® metric
    Use one powerful metric to benchmark against competitors worldwide and identify top trends and best practices
  • Cross-Regional Insights
    Understand your brand’s market fit in your key regions, including China, with brand performance insights
  • Identify What Brings You ROI
    Identify your top performing Voices, channels and activities to guide investment into what truly brings brand value
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See What Our Clients Say About Launchmetrics’ Software

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“We feel supported by Launchmetrics’ software, but also their friendly team. Their value cannot be compared or estimated.”

Denis BuffartHead of PR & Collaboration at Lacoste

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“We really needed one platform that has all the data that everyone could use at the same time. Now with Launchmetrics, we can do more, smoother and faster.”

Jacquemus PR Team

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See How Our Software Can Improve Your Marketing in China

Speak to an expert to get started! Fill in some information about yourself and we’ll put you in touch with a Launchmetrics expert to start improving your marketing in China.

Popular features

  • Global media monitoring
  • Cross regional brand performance insights
  • Competitor Benchmarking

Find Out More About Our Data and Insights for Marketing in China