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On-Demand Webinar From Vanity to Value: Your EOY Report Guide for Creating Your Data-Backed 2026 Strategy About the Webinar What if your annual marketing report guaranteed growth in 2026? The close of the fiscal year requires brands to provide their Executive Teams with tangible evidence demonstrating that their marketing and public relations initiatives yielded substantial […]
Inside the L.L. Bean Marketing Strategy As outdoor brands navigate a tougher 2025 marked by economic slowdown and shifting consumer behavior, sustaining lasting brand value has become a real challenge. L.L.Bean has defied this trend, maintaining steady performance and achieving an average 33% Media Impact Value® (MIV®) growth over the past three years in the […]
The beauty industry is navigating a tricky balance right now. Market growth is slowing and consumers are increasingly skeptical of traditional marketing campaigns. McKinsey’s latest State of Beauty report makes it clear: “brand marketing can help rebalance the scales, but only if beauty players can be truly original.” At the same time, according to a […]
In a season defined by headline-grabbing moments, understanding which strategies cut through is key to crafting a winning future strategy. September marked the shift from sun-soaked summer to the new season of fashion week, where the Spring/Summer 2026 collections set the tone for what’s next. From New York, London, Paris, and Milan, our latest reports […]
Beauty Categorization Strategies to Drive Growth With the beauty industry growth slowing to just +0.8% MIV® in S1 2025, identifying the right opportunities for each product category has never been more critical. Whether the goal is strengthening core categories or expanding into new booming ones—like fragrance, which grew by 13% YoY in MIV—beauty brands need […]
Sports Marketing Campaigns Driving Brand Performance From Wimbledon to the US Open to Roland Garros, major sports events play a defining role in how sportswear brands position themselves. Sponsorships, athlete partnerships and event-led campaigns deliver visibility and cultural relevance. Yet, brands often lack the tools to accurately measure ROI, assess what worked in past activations […]
Two weeks ago in Lee’s Summit, Missouri, Travis Kelce got down on one knee in his home garden and proposed to pop icon Taylor Swift. She said yes—and the couple’s Instagram announcement made history with 28 million likes and over two million reshares. Truth be told, fans have shown more excitement for this engagement than […]
Sportswear Campaigns Driving Value Athleisure is the fastest-growing segment in sportswear, with a 49% YoY increase in MIV® signaling clear opportunities for challenger brands to scale into new markets, audiences, and product categories. Yet many brands lack the visibility to measure global performance, benchmark against competitors, and identify where and how to invest for maximum […]
Unlock the key insights driving the beauty industry in 2025. The beauty industry continued to grow in S1 2025, demonstrating expansion across all core categories. But in a landscape defined by rapid innovation and constant brand entry, it’s the players that tune into cultural shifts, the platforms driving discovery and the Voices that resonate who […]
Nearly two decades after Meryl Streep’s portrayal of Miranda Priestly delivered the iconic cerulean blue speech, The Devil Wears Prada 2 is officially in production. Actors Anne Hathaway, Meryl Streep and Emily Blunt are all reprising their roles, with filming taking place across Manhattan this summer. The sequel, set for its May 2026 release, follows […]
Every summer, Wimbledon becomes a cultural epicenter where sport, tradition and fashion come together. For Fashion and Lifestyle brands, these courtside appearances represent significant strategic investments, but which ones delivered championship-level returns? To understand the real winner of Wimbledon 2025, we examine these moments through the lens of Media Impact Value® (MIV®): Launchmetric’s proprietary metric that assigns dollar […]
The jewelry and luxury watch industry is evolving at pace, shaped by shifting consumer expectations, market fragmentation, and a growing demand for performance-driven strategies. This report delivers exclusive insights from 2024, breaking down how the industry is moving, which brands are leading, and where future growth lies. Backed by real-time data and expert analysis, it […]
Rhode’s $1 billion acquisition by e.l.f. Beauty marked a major milestone for the beauty brand, making headlines and flooding social media. Just weeks later, Rhode named “Babygirl” actor Harris Dickinson as its first ever male ambassador—or “Rhode Boy” as they say—a move placing the brand within inclusive beauty and celebrity relevance. But to understand how a […]
What does it really take for a watch-wear brand to stand out in today’s market? When it comes to watch marketing, there’s an oversaturation of storytelling around craftsmanship, heritage and prestige. And when everyone is telling the same story, it’s harder to differentiate. Even established names on any watch brand ranking can struggle to cut […]
Decode the Media Impact Behind Fashion’s Most Influential Night: Met Gala 2025 The Met Gala 2025, the industry’s most extravagant night of the year, returned to the steps of the Metropolitan Museum of Art with even greater spectacle. Gathering Hollywood’s elite, fashion’s top designers and the cultural icons of today, this year’s edition reached new […]