How KIKO Milano Connected Fragmented Markets Into a Scalable Global PR Strategy
“Without Launchmetrics, it would be really hard to measure our results, considering how many contents, PR campaigns and countries we manage. It’s a tool we rely on every day. Without it, working efficiently and understanding what’s working would be almost impossible.”
Elenora Papi
Franchising and New Channels Communication Specialist
Behind KIKO Milano’s Global Beauty Breakthroughs Is the Data to Back Every Decision
KIKO Milano is Italy’s leading beauty brand, founded in 1997 with a vision to make high-quality makeup and skincare accessible to all. Rooted in self-expression, KIKO merges global beauty trends with Italian style, offering a diverse and inclusive product range across 60+ markets worldwide.
Today, KIKO Milano has evolved into a globally recognized brand, by successfully blending digital innovation with its physical presence to create standout experiences. Behind the scenes, KIKO credits its PR success to its data and technology—helping the brand to move faster, plan smarter and scale across 60+ markets.
KIKO Milano’s Challenge
As KIKO Milano grew across 60+ markets, PR reporting became more difficult to manage. With fragmented data, this made it unclear to see what was working, compare results or stay aligned as one global team. To overcome this, KIKO needed a single source of truth and more visibility globally—especially in complex regions like China with its own unique platforms.
The Solution
KIKO Milano chose Launchmetrics as their brand performance partner to help unify data, enhance insights and bring consistency into their global PR efforts. Using Discover to track performance across regions, Insights to benchmark against competitors and our Brand Insights Services for expert-led analysis, the team now has the tools and support to measure performance and scale their strategy with confidence.
The Results
- More accurate, data-led decisions using Media Impact Value® (MIV®) have helped KIKO strengthen recognition of PR’s impact and influence budget allocation.
- Greater efficiency by identifying the most beneficial campaigns early, allowing teams to prioritize efforts and work with more speed and clarity.
- Time saved and stronger collaboration through consistent and faster reporting across teams, departments and markets.