On-Demand Webinar
In sportswear, community isn’t optional—it’s strategic. Nike connect millions through Run Club, turning runners into loyal advocates. Rapha built a cycling culture around shared values and community hubs through its Cycling Club. In this webinar, we’ll explore how brands of all sizes in Sportswear—from athleisure to outdoor—use trusted Voices like Athletes, Trainers & Creators to build communities that drive impact and loyalty. You’ll Learn:
Journalist, Consultant — Sports, Fashion, Culture
Journalist, Consultant — Sports, Fashion, Culture
Daniel-Yaw Miller is an award-winning journalist and consultant to athletes and brands at the intersection of sport and culture. In his previous role at The Business of Fashion, Dan founded the publication’s first ever sports-focused vertical. Prior to that, he trained as a sports lawyer in London.
Chief Marketing Officer at Launchmetrics
Chief Marketing Officer at Launchmetrics
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as the Global Director of Brand Development. Previously she held roles at companies such as IMG Fashion and Net-A-PORTER managing Marketing & PR. She has also spent time guest lecturing at Parsons, The New School, Condé Nast College and Il Sole 24Ore’s Business School. Alison holds a Bachelor’s degree in Advertising & Communications from the University of Central Florida and a Masters from SDA Bocconi’s School of Management.
Senior Brand Manager at Columbia Europe
Senior Brand Manager at Columbia Europe
Romain Cancilleri-Michy is the Senior Brand Manager at Columbia, and currently oversees the Columbia brand team; from paid media to brand activation, and public relations to organic social. With an extensive background in sports & marketing, including at Salomon, Romain has seen the industry evolve over the last 20 years.
Cofounder and Managing Director at The Consumer Collective
Cofounder and Managing Director at The Consumer Collective
Jessica Ramirez is the cofounder and managing director of The Consumer Collective. She is a retail expert who specializes in translating trends into actionable business insights. With more than 15 years of international retail experience, she specializes in trend research, consumer insights, e-commerce, digital, retail analytics and store management. She was most recently the senior retail research analyst at Jane Hali & Associates advising mutual funds and hedge funds, and has also worked at WGSN, Burberry and Ted Baker.
Content Creator and Entrepreneur
Content Creator and Entrepreneur
Leana Deeb is a content creator and entrepreneur with over 18 million followers. Known for her transformative journey from fitness influencer to a leading voice in modesty, faith, and fitness, Leana empowers women to build discipline, confidence, and self-worth. She is the founder of the Uplift You fitness app and recently launched a groundbreaking modest activewear collection with Gymshark, which made headlines for its cultural impact and inclusivity in the fitness industry. Leana recently spoke at the prestigious Oxford Union, further cementing her position as the global face of modesty and female empowerment, driven by faith, discipline, and purpose.
Paris 2024 Olympics Marketing: The Impact of Fashion, Beauty and Sportswear Brands
The Paris 2024 Summer Olympics set new viewership records, with over 30 million people in the United States alone tuning in—a remarkable 82% increase compared to the Tokyo Games. While this global event managed to draw in its biggest audience ever, the question begs—did the Olympics sponsors leverage the moment enough to gain noteworthy Media […]
Reimagining Sportswear: Sports Marketing Trends Driving Industry Change
It’s no secret — the sportswear industry has been booming since 2020 and shows no signs of slowing down. But, it’s not just down to consumer trends and the growing desire for well-being and comfort. There are sportswear brands in the industry that are leading the charge and capitalizing on intelligent sports marketing trends that […]
Sportswear Brand Performance: Harnessing the NBA’s Power
When it comes to sportswear brands’ performance, the NBA Finals transcends being just a championship series. Instead, it serves as a dynamic platform, allowing brands to maximize visibility and captivate an engaged audience. At Launchmetrics, we analyzed this year’s top brand performers at the event, delving deep into their Voices and placements. As a result, […]