Take a holistic, 360 degree approach to your marketing strategy by understanding the most successful marketing campaigns and activities in the Fashion, Lifestyle and Beauty spaces. Learn from top brands and agencies, as well and industry experts about what marketing tactics are really moving the needle.
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When it comes to premium footwear, brands are constantly striving to distinguish themselves from their competitors. The global market is widespread and competitive, so being aware of your brand’s position for one is imperative. But additionally, it’s essential to be aware of your competitors both locally and worldwide. Otherwise, it could mean missing opportunities to […]
Despite uncertain conditions, the global luxury goods market is expanding. If we look at home design & furniture goods specifically, it is a $643 billion market that picked up pace during the pandemic. According to Euromonitor International, it’s set to grow at a 5 percent annual growth rate through 2026 — much faster than it […]
In the dazzling world of high-jewelry, brands are vying for the top spot in a fiercely competitive market. To shine among the rest, it’s essential to keep a watchful eye on your position in the global arena. Are you keeping tabs on your competitors both locally and worldwide? Without this crucial intel, you could be […]
It’s time to improve your decision-making process. Thinking about what factors fashion or luxury companies could implement to come up with optimum business marketing strategies? Enhancing your marketing tactics or campaigns in the Fashion, Luxury, and Beauty (FLB) Industry often comes down to more efficient decision-making. “When making a business decision, it’s fundamental to consider […]
Do you know the position of your luxury fashion brand in the global market? What about localized markets — where does your brand stand in comparison to others? Do you have the data to enlighten you on your competitors’ tactics and strategies? This mini-blog series on 10 performing segmented brands has highlighted rankings on e-retailers, […]
Do you know the position of your e-retail brand in the market? Where does your brand stand in comparison to others? Do you have the necessary data to enlighten you on your competitors’ tactics and strategies? Continuing on this mini blog series, we’ve already portrayed the rankings of selected brands from various segments: high-street, premium, […]
On-Demand Webinar Launchmetrics Solutions: How To Enhance Your Brand Performance to Keep Up with the Beauty Consumer? Is this webinar for you? Enhance Your Brand Performance to Drive Growth With an influx of new brands, products and celebrity collaborations in the past year, it’s becoming increasingly difficult for brands to keep up and respond to […]
Imagine an influencer posting a single photo from the Met Gala or a red carpet moment at the Oscars—and suddenly, you’re seeing headlines about how they generated millions of dollars in MIV for a brand just by posting about it. But what does that really mean? Let’s break it down. Media Impact Value® (MIV®) is […]
DISCOVER THE ROI OF BEAUTY BRANDS INVESTING IN FASHION SPONSORSHIPS As the world opened back up and brands returned to the runway, we’ve seen the fashion industry flourish as new opportunities emerged and audiences took back their seats at physical shows. While the world always looked to designers, following their success every season, the beauty […]
Welcome to the ninth episode of #TheStrategySide by Launchmetrics – our podcast where we share exclusive and insightful tips on the best strategies for the fashion, luxury and cosmetics industries. This episode features a conversation with Estela Alcaide, the Online Communication Manager at Mango, who takes us through Mango’s online & digital strategy including the […]
The Launchmetrics 5 Questions With… interview series provides a way to connect leaders from the fashion, luxury, and beauty industries, and gives a platform for them to share their best advice and expertise. For our second episode of the series, we conducted a fashion industry interview with Marc Karimzadeh, Editorial and Communications Director at Council of Fashion Designers of […]
As brands look for new ways to engage with their audiences, Celebrity collaborations seem to be the go-to for generating excitement, revenue, and Media Impact Value™ (MIV®). They offer an interesting shift in positioning with a fresh perspective and unique touch, allowing brands to reach the modern consumer via new formats and experimental designs. Earlier […]
The last few years have not been short of collaborations between fashion brands: different universes and styles that come together, mixing identifiers and the DNA of the brands in order to create a limited edition collection and bring unexpected and innovative products on the market. However, in the last months, capsule collections and collaborations seem […]
Whether it’s celebrity or influencer-inspired or a partnership between two unlikely brands, fashion brand collaborations allow brands to experiment with new designs, aesthetics and attract a new client base. From the Supreme X Pat Mcgrath co-branded lipstick to The North Face X Gucci collection earlier this year, successful brand collaborations allow brands to breakthrough a […]
For an effective KOL marketing campaign for brands in the Chinese market, carefully planning a strategy utilizing KOLs is an essential step. But simply “working with KOLs” is not a guarantee of success – brands have to have the right approach and the right tactics. In this fast-moving field, the environment is constantly changing and […]