Find the latest trends in the sportswear market and get to grips with the key strategies and brands shaping this hugely growing industry
The Latest Content
Sports Marketing Campaigns Driving Brand Performance From Wimbledon to the US Open to Roland Garros, major sports events play a defining role in how sportswear brands position themselves. Sponsorships, athlete partnerships and event-led campaigns deliver visibility and cultural relevance. Yet, brands often lack the tools to accurately measure ROI, assess what worked in past activations […]
Sportswear Campaigns Driving Value Athleisure is the fastest-growing segment in sportswear, with a 49% YoY increase in MIV® signaling clear opportunities for challenger brands to scale into new markets, audiences, and product categories. Yet many brands lack the visibility to measure global performance, benchmark against competitors, and identify where and how to invest for maximum […]
In sportswear, community marketing isn’t optional—it’s strategic In 2024, the sportswear market saw a 24% YoY growth in Media Impact Value® (MIV®). But in a thriving industry, product alone no longer defines success. The brands leading today’s conversation are those building community-first strategies through shared values and partnerships with the Voices their audiences trust most. […]
On-Demand Webinar How Sportswear Brands Connect With Communities: Leveraging Athletes, Trainers & Creators to Fuel Growth Is this webinar for you? Discover How Sportswear Leaders Connect with Communities In sportswear, community isn’t optional—it’s strategic. Nike connect millions through Run Club, turning runners into loyal advocates. Rapha built a cycling culture around shared values and community […]
Maximize Your Q4 Campaigns With Insights From Our Industry Survey and Case Studies In 2023, global Black Friday sales soared to an impressive $70.9 billion, solidifying this shopping event as a pivotal moment for brands and retailers. It not only marks the beginning of the holiday shopping season but also plays a critical role in […]
The Paris 2024 Summer Olympics set new viewership records, with over 30 million people in the United States alone tuning in—a remarkable 82% increase compared to the Tokyo Games. While this global event managed to draw in its biggest audience ever, the question begs—did the Olympics sponsors leverage the moment enough to gain noteworthy Media […]
It’s no secret — the sportswear industry has been booming since 2020 and shows no signs of slowing down. But, it’s not just down to consumer trends and the growing desire for well-being and comfort. There are sportswear brands in the industry that are leading the charge and capitalizing on intelligent sports marketing trends that […]
In the world of surfwear brands, competitions and events are vital platforms for showcasing new collections and expanding brand awareness. Our latest data report delves deep into the performance analysis of two iconic surf events: Hurley Sunset Beach and Billabong Pro Pipeline. These two predominant surf events have become pivotal in surfwear brands’ marketing strategies, […]
When it comes to sportswear brands’ performance, the NBA Finals transcends being just a championship series. Instead, it serves as a dynamic platform, allowing brands to maximize visibility and captivate an engaged audience. At Launchmetrics, we analyzed this year’s top brand performers at the event, delving deep into their Voices and placements. As a result, […]
Enhance your understanding of the active footwear industry with our comprehensive analysis. This in-depth insight examines the performance of five highly successful footwear brands. Furthermore, it delves into the influential Voices that have driven their Media Impact Value™ (MIV®). Through a meticulous examination of top-performing brands like Converse, Sketchers, Vans, Allbirds, and Superga, we identify […]
The sportswear industry is growing. Despite taking a hit during the pandemic, forecasts predict that the global sports apparel market will register a compound annual growth rate of 7.55% over the next five years. This is driven by rising health consciousness and the continued crossover between sport and fashion. Meanwhile, sportswear brands are aiming to […]
Sportswear Insights by Launchmetrics: a global sportswear industry analysis In this industry analysis, Launchmetrics has addressed the most pivotal questions within the rapidly evolving and ever-expanding industry of sportswear. By examining key trends, influential Voices, and successful brand strategies, this analysis sheds light on the industry’s evolution and significance in today’s dynamic consumer landscape. The […]
This insight analyses VF Corporation‘s 2022 performance, determining which Voices helped the Fashion corporation drive Media Impact Value™ (MIV®). We looked into the performance of the conglomerate’s top-performing brands: The North Face, Vans, Supreme, Timberland, Dickies, Eastpak, and Kipling. Understanding which Channels and Voices have been successfully leveraged helps brands improve their marketing strategies and […]
Brand partnerships offer new ways to engage with your targeted audience by generating Media Impact Value™ (MIV®). Having previously analyzed the performance of brand collaborations Jimmy Choo x Timberland and Supreme x Nike, we now deep-dived into the performance of more recent Nike collaborations: Jacquemus x Nike and Louis Vuitton x Nike. This report will provide […]
Last September, Gucci announced a surprising partnership with The North Face. While many luxury brands have already partnered with streetwear brands such as Jordan x Dior, Adidas x Prada or Supreme x Louis Vuitton, this is the first time a luxury brand has collaborated with an outdoor brand, making this one of the buzziest collections […]