Uncover the essential marketing metrics and frameworks you need to accurately measure your marketing campaigns. Ensure your team can quantify results and prove ROI with our expert guides to marketing measurement.
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Today, social media continues to push video formats to keep users on-platform, resulting in social media reach being a priority KPI. For instance, Instagram Reels see around 36% more reach than other formats. At face value, this appears to be strong performance, but in reality, it doesn’t quite paint the full picture on the quality […]
During Fashion Week, the runway sets the scene for your collections, while the seats are filled with Voices ready to amplify and generate your brand performance. Across Media, Celebrities, Influencers, Partners and Owned Media, each Voice plays a crucial role in shaping your brand’s visibility. Once the lights dim and the venue empties, every brand […]
Brand performance is essential in Fashion, Lifestyle and Beauty—but are you tracking the right brand KPIs? PR and marketing now cover more ground than ever, from multi-channel campaigns and global events to influencer collaborations and press coverage. With that breadth comes the pressure to prove exactly how these efforts build brand value. The challenge isn’t […]
A Guide to Understanding Media Impact Value® (MIV®) Fashion, Lifestyle and Beauty (FLB) brands operate in one of the most competitive markets where every bit of exposure matters. Standing out requires heavily investing in campaigns across Voices such as Influencers, Celebrities, Partners, Media and Owned Media. As marketing spans more channels and regions, tracking media […]
On-Demand Webinar Measuring Ambassador Voice Echo:How AI Uncovers True Impact Is this webinar for you? Discover How to Track the Full Influence of Your Brand Ambassadors Currently, brands struggle to measure the true impact of their ambassador partnerships. The broader ripple effect—where ambassadors are referenced across media and social discussions goes untracked, leaving brands questioning […]
Marketers play a crucial role in driving brand performance, from building awareness and enhancing customer loyalty to increasing conversions. Achieving these goals requires more than just creative campaigns—it demands effective marketing measurement to prove results and ensure that resources are strategically allocated to initiatives with the highest Return on Investment (ROI). Without the right metrics […]
The sportswear industry is growing. Despite taking a hit during the pandemic, forecasts predict that the global sports apparel market will register a compound annual growth rate of 7.55% over the next five years. This is driven by rising health consciousness and the continued crossover between sport and fashion. Meanwhile, sportswear brands are aiming to […]
Marketing reporting has never been more complex. While countless digital channels are leveraged, each have their own set of metrics, dashboards and performance indicators. It’s easy to get buried under the weight of data without a clear sense of which numbers truly matter. A smart strategy requires smart reporting, which means focusing on the right […]
Imagine an influencer posting a single photo from the Met Gala or a red carpet moment at the Oscars—and suddenly, you’re seeing headlines about how they generated millions of dollars in MIV for a brand just by posting about it. But what does that really mean? Let’s break it down. Media Impact Value® (MIV®) is […]
Focused on the Fashion, Luxury & Beauty Industries, In partnership with Publicis Sapient. The digitization of our industries has brought with it new challenges and opportunities. Adding more touch points between a customer and a website, app, platform, or mobile payment system has increased the amount of valuable data available – if analyzed properly. As […]
ACTIONABLE METRICS AND RESOURCES TO TRACK YOUR PR AND MEDIA MONITORING EFFORTS Measuring your PR and Media strategy is essential to understand the impact these actions have on overall brand performance and beauty marketing efforts. However, it has always been a challenge to transform media mentions into something tangible to demonstrate Return on Investment (ROI). […]
Success today isn’t just about how much you sell—it’s about how your brand is seen and the perceived value. That’s why understanding your brand performance is more important than ever. To stay competitive, you need to measure the intangible: how people feel about your brand, the value they associate with it and the impact it […]
In this Worksheet, you’ll learn: As Covid-19 has put the fashion, luxury, and beauty markets into a tailspin, teams have had to strongly reconsider how to redistribute their marketing budgets in order to invest in activities that keep the communication line between consumer and brand, open. CMOS and directors of marketing and communications are faced […]
We’re back with the second episode of #TheStrategySide by Launchmetrics – our podcast series that shares exclusive and insightful tips on the best strategies for the fashion, luxury and beauty industries. For this installment, we speak to Launchmentrics’ Chief Marketing Officer Alison Bringé, who talks about the importance of measuring marketing investments and how to […]
The end of the year is approaching and for those that lead marketing and communication teams, it is a crucial time for decision making. The last quarter for many departments involves the analysis of annual results, the performance of the different campaigns and activities launched in different markets, but above all, it means the redistribution […]