A snapshot into the jewelry and watches industry to understand which strategies drive brand success and to keep up to date with emerging trends
The Latest Content
On-Demand Webinar Navigating Fashion Jewelry’s Slowdown: Marketing Strategies to Adapt & Drive Growth About the Webinar Are You Prepared to Rethink Your Jewelry Marketing Strategy in a Shifting Economic Landscape? From 2020 to 2024, the fashion jewelry sector experienced exponential growth, driven largely by the Influencer Voice. This momentum put jewelry brands at the center […]
TikTok Marketing Examples to Drive Growth For fashion jewelry brands, TikTok has emerged as the most powerful growth engine, delivering +47 percentage points higher MIV® growth than Instagram. It’s more than a discovery platform—it’s a catalyst for brand performance. Yet many brands struggle to position themselves effectively, identify the strategies that drive growth, benchmark performance, […]
The jewelry and luxury watch industry is evolving at pace, shaped by shifting consumer expectations, market fragmentation, and a growing demand for performance-driven strategies. This report delivers exclusive insights from 2024, breaking down how the industry is moving, which brands are leading, and where future growth lies. Backed by real-time data and expert analysis, it […]
What does it really take for a watch-wear brand to stand out in today’s market? When it comes to watch marketing, there’s an oversaturation of storytelling around craftsmanship, heritage and prestige. And when everyone is telling the same story, it’s harder to differentiate. Even established names on any watch brand ranking can struggle to cut […]
As the pinnacle event on the watchmaking calendar, Watches and Wonders 2025 delivered more than just world premieres… …it reflected the evolving strategies redefining industry influence. With 54 exhibiting maisons and six independent brands, including first-time participants Bulgari and Kross Studio, this year’s edition became a critical platform for brand storytelling, consumer engagement, and media […]
The industry’s most extravagant night of the year – The Met Gala 2024 – has returned for yet another season, gathering Hollywood’s biggest stars and fashion insiders to a celebration bigger than ever – and for fashion, lifestyle and beauty brands today, it’s an opportunity to drive impact that extends far beyond a fleeting moment. […]
Curious about the trends and brand strategies shaping the luxury industry today? Understanding what drives Watches and Wonders, the pinnacle of luxury on the industry’s calendar, is an excellent start. Discover data-driven narratives of Watches and Wonders 2024 with Launchmetrics’ industry-reference report, which identifies and breaks down strategic insights that go beyond the glamour. Uncover […]
In this data brief, we’ve undertaken an analysis of the noteworthy achievements arising from collaborations between watch-wear brands. Our investigation has taken us deep into brand performance, with a particular focus on key partnerships. These collaborations included: Mido x Kim Soo Hyun, Omega x Swatch, Rowing Blazers x Seiko, and Staple x Fossil. Overall, we’ve […]
With the explosion of smartwatches and wearable tech, luxury watch brands were faced with a challenge. In a world of technological innovation, how can traditional watches maintain their place on consumers’ wrists and stay relevant to new generations? Luxury watch marketing is certainly evolving. The good news is that luxury watches are still coveted items. […]
In the dazzling world of high-jewelry, brands are vying for the top spot in a fiercely competitive market. To shine among the rest, it’s essential to keep a watchful eye on your position in the global arena. Are you keeping tabs on your competitors both locally and worldwide? Without this crucial intel, you could be […]
With the imminent generational shift, luxury fashion and high jewelry brands have started leveraging fresh, multifaceted, and digitally savvy ambassadors to drive their performance – what are the results so far? In this report, you will find:
The red carpet is back. For the 78th edition of the Venice Film Festival, luxury fashion and high jewelry brands leveraged Celebrities and Influencers to drive their performance – what were the results? In this data brief, you will find:
After its cancellation last year due to the Covid-19 pandemic, the Cannes Film Festival and its cohort of celebrities and Influencers were back on the Croisette in 2021. Only a few days after Paris Fashion Week, the red carpet became a hub of expression for luxury fashion, jewelry, and beauty brands once again. In partnership […]
AN ANALYSIS INTO THE MARKETING POTENTIAL OF TIKTOK CONTENT AND CREATOR COLLABORATIONS With roughly 100 million monthly active users in the US and another 100 million in Europe, TikTok has become the digital platform with the largest number of users in the world. The app is considered a pathway to reaching a new generation of […]
Dedicated to an elite and yet having to connect with a new generation of consumers, the High Jewelry industry is embodied through Celebrities but also Influencers, for what result? In this data brief, you will find: