Launchmetrics
beauty software showing MIV

Beauty & Cosmetics

Strengthen Your Brand Performance With Industry Leading Beauty Software

Optimize your beauty brand strategy with a powerful all-in-one solution. Benchmark against competitors and deep dive into your marketing strategy across regions, product categories and Voices.

Competitor Benchmarking

Benchmark Against Your Competitors, Measure ROI and Drive Cost Savings

  • Brand Strategy Insights
    Understand which channel, Voice, and region works best for your brand and your competitors to iterate on your brand strategy
  • Optimize Your Budget
    Use one standard MIV® metric to adjust your media, influencer & retailer budget based on ROI and achieve cost savings from day 1
  • Effortless Data Visualization
    Create bespoke interactive dashboards to visualize your data insights with ease

“The platform’s robust capabilities have not only simplified our workflow but also deepened our market understanding, enabling us to push our brand forward in the highly competitive skincare industry.”

Louise Yankovic-Jenkins, Global Marketing Director
beauty software showing competitor benchmarking feature

Product Insights

Deep Dive Into Your Categories by Region, Channel or Voice

  • Product Category Data
    Get an in-depth view into your strategy by category, making it easy for you to know how your brand performs across makeup, skincare, fragrance, haircare and more
  • Identify New Opportunities
    Uncover opportunities within your more successful categories
  • Benchmark Against Competitors
    Benchmark your brand’s performance vs. your competitors, even on a category level
global map with beauty software screen
media monitoring feed in the beauty software

Media Monitoring

All Your Print, Online & Social Coverage in One Place

  • Monitor Your Marketing Initiatives
    Track by event, campaign or product category with easy to use beauty software
  • Beauty Industry Specific Coverage
    Track your brand mentions across beauty industry print, online and social sources. Coverage includes 9K print titles, 45K+ online web sources and 911K social accounts, including from 5 top social apps in China
  • Effortless PR Reporting
    Drive efficiency and reduce manual labor—get your clips in one place and easily create shareable coverage books and reports to showcase your PR success

See What Industry Leaders Say About our Beauty Software

bottles of sachajuan product
“We lean on MIV® not only to measure PR and marketing success, but also to compare with sales figures to hold our regional teams and distributors accountable for their growth and revenue targets.”

Ellen BeckmanGlobal Brand Manager

pai skincare serum
“Launchmetrics Insights has been instrumental in streamlining our data analysis and enhancing our strategic approach. The platform’s robust capabilities have not only simplified our workflow but also deepened our market understanding, enabling us to push our brand forward in the highly competitive skincare industry.”

Louise Yankovic-JenkinsGlobal Marketing Director

Get Started With Launchmetrics’ Fashion Retail Software for Industry Professionals

Speak to an expert to get started! Fill in some information about yourself and we’ll put you in touch with a Launchmetrics expert to start improving your beauty brand’s performance.

Popular features

  • Product category insights
  • Competitor benchmarking
  • Media monitoring
  • PR Reporting