Best practices, tools and top tips for PR agencies and communication experts across the globe. Understand how to improve your strategy for a more seamless process and better brand relationships.
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PR has always played a role in building brand awareness. But increasingly, there’s pressure to show how that awareness converts into measurable value for Fashion, Lifestyle and Beauty (FLB) brands. While generating buzz through reach and impressions still matters, it no longer tells the full story. For many PR teams, this creates a familiar frustration. […]
On-Demand Webinar The Future of Events: Innovative Strategies to Enhance Your Event Experience Is this webinar for you? Create Unforgettable Events with RFID Technology In today’s competitive market, creating unforgettable experiences is crucial for ensuring your brand stands out. Managing long registration lines at entrances can be a daunting task. Without the right tools, manual […]
In today’s digital landscape, AI capabilities have sparked a desire for efficiency. There is a clear demand for seamless task completion without extensive data browsing. But navigating the vast amount of information is challenging. especially when you consider that in 2023 the Fashion sector generated over $64 billion in Media Impact Value® (MIV®). This figure […]
On-Demand Webinar Optimize your PR Planning: How to Maximize Budget for an Efficient Editorial Strategy Is this webinar for you? Creating an Impactful Editorial Strategy with PR Planning Are you tired of navigating the maze of PR planning, only to find your efforts falling short of expectations? In today’s fast-paced digital landscape, the pressure to […]
Everything You Need to Know About PR Reporting to Measure Your Fashion Coverage Efforts and Empower Your Media Monitoring Reporting Understanding whether your PR reporting and media monitoring strategy is worth the time and money invested is no easy feat. It used to be a matter of simply tracking fashion magazines or red carpet events. […]
From Fashion Week or Event Organization to Sample Management and Press Distribution Plan your Next Fashion Week Campaign with this Checklist Fashion Week has become a pivotal event for brands worldwide. It provides unparalleled opportunities to amplify exposure and make a lasting impact. However, a successful Fashion Week campaign goes beyond just one show. It […]
On-Demand Webinar PR Perfection: A Roadmap to Achieve Effective Campaign Launches & Success to your PR Agency Strategy Is this webinar for you? PR Agencies are vital powerhouses behind successful brands Curious to know how to achieve the highest PR agency excellence in this digital age? In this webinar you’ll learn: Get to Know Our […]
The Modern Day-Day Approach to Securing More PR Coverage In today’s fast-paced world driven by digital and social, how can a fashion, luxury, or cosmetic brand generate press coverage and strengthen media relations? One often-overlooked strategy is to better leverage digital assets. By making assets available for global media contacts to search and download, brands […]
On-Demand Webinar How Beauty Brands can Maximize Return on Fashion Week Investment Is this webinar for you? How Fashion Partnerships Are Powering Beauty Brand Impact As the world opened back up and brands returned to the runway, we’ve seen the fashion industry flourish as new opportunities emerged and audiences took back their seats at physical […]
Digital transformation and fashion technology have been at the forefront of the conversation in the last 10 years for the fashion industry. However, it was not only once the Covid-19 pandemic began that many realized just how important it is for fashion brands to embrace digitization and utilize it for major events, just as this […]
Both digital and traditional PR has become more and more intertwined, and this has only been accelerated by COVID. With so many different channels to reach consumers, and more increased consciousness into budgets spent on marketing activities due to needed cutbacks, determining PR ROI is perhaps more important than ever. In this new episode of […]
Today, when you sit down to write a press release — as well as being informative — it should be interactive and useful. Because everything is currently digital, enticing your contacts to read your press release is perhaps harder than ever, and your PR team needs a way to stand out, without going off-brand. Press […]
In this Worksheet, you’ll learn: As Covid-19 has put the fashion, luxury, and beauty markets into a tailspin, teams have had to strongly reconsider how to redistribute their marketing budgets in order to invest in activities that keep the communication line between consumer and brand, open. CMOS and directors of marketing and communications are faced […]
Marketing and Public Relations were once considered two distinct fields. The goal of marketing was to promote products or services and Public Relations was about brand promotion and image. In the past, Marketing and Public Relations department worked separately with many brands separating Public Relations from the Marketing Mix. However, as new channels have been […]
Influencer marketing has become a necessary weapon in every fashion brand’s marketing arsenal nowadays, however, the lack of clarity on how to calculate your ROI when it comes to these campaigns can make it hard to decide who to partner with when it comes to your campaigns. Individuals managing the PR for brands in the […]