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Fashion weeks across Milan, Paris, London and New York are approaching and with them come the high-stakes moments that define brand relationships. A misplaced editor from Vogue, a delayed check-in for a top-tier influencer or a seating mix-up involving celebrity attendees—these guest management failures may affect press coverage, weaken industry connections and lead to missed […]
A Guide to Understanding Media Impact Value® (MIV®) Fashion, Lifestyle and Beauty (FLB) brands operate in one of the most competitive markets where every bit of exposure matters. Standing out requires heavily investing in campaigns across Voices such as Influencers, Celebrities, Partners, Media and Owned Media. As marketing spans more channels and regions, tracking media […]
Beauty is changing. Are you ahead? Join us for data-backed insights, category evolution and brand growth strategies—shared by the world’s top beauty professionals.
Unlock the key insights driving the beauty industry in 2025. The beauty industry continued to grow in S1 2025, demonstrating expansion across all core categories. But in a landscape defined by rapid innovation and constant brand entry, it’s the players that tune into cultural shifts, the platforms driving discovery and the Voices that resonate who […]
Nearly two decades after Meryl Streep’s portrayal of Miranda Priestly delivered the iconic cerulean blue speech, The Devil Wears Prada 2 is officially in production. Actors Anne Hathaway, Meryl Streep and Emily Blunt are all reprising their roles, with filming taking place across Manhattan this summer. The sequel, set for its May 2026 release, follows […]
Every post, placement and mention helps build brand visibility, however, tracking where that exposure comes from is just as important as measuring how much of it you have. Media monitoring can show you the volume, but without knowing which Voices are behind the coverage, whether Media, Influencers, Celebrities, Partners or Owned channels, it becomes harder […]
On-Demand Webinar Influence that Performs: The Playbook for High-Performing Ambassador Content About the Webinar How Can You Ensure That High-Profile Ambassador Moments Translate Into Measurable Brand Equity? From major red carpets to runway moments, ambassador content is a powerful, high-visibility tool to supercharge brand equity on the global stage. The question is, are you capturing […]
PR has always played a role in building brand awareness. But increasingly, there’s pressure to show how that awareness converts into measurable value for Fashion, Lifestyle and Beauty (FLB) brands. While generating buzz through reach and impressions still matters, it no longer tells the full story. For many PR teams, this creates a familiar frustration. […]
On-Demand Webinar Prove the Power of Your Events: Unlock Smarter Reporting & PR Impact About the Webinar Are You Still Relying On Guesswork To Measure Event Success? In today’s data-driven environment, it’s not enough for events to make an impression – they need to show results. This session explores how to connect event execution with […]
On-Demand Webinar Elevate Your PR Reports: Prove Value & Drive Smarter Decisions About This Webinar Struggling to Prove ROI With Scattered Engagement Metrics? PR teams and agencies often spend hours pulling coverage from online features, print articles and influencer mentions, to then struggle to evaluate messaging, estimate reach and align metrics across platforms. With scattered […]
Every summer, Wimbledon becomes a cultural epicenter where sport, tradition and fashion come together. For Fashion and Lifestyle brands, these courtside appearances represent significant strategic investments, but which ones delivered championship-level returns? To understand the real winner of Wimbledon 2025, we examine these moments through the lens of Media Impact Value® (MIV®): Launchmetric’s proprietary metric that assigns dollar […]
With an increasingly saturated fashion calendar, knowing what truly cuts through is key. As the fashion landscape grows more complex, the need for strategies that break through the busy event calendars has never been greater. Our latest reports dive deep into Spring/Summer 2026 Men’s Fashion Week in Milan and Paris, as well as Haute Couture […]
The jewelry and luxury watch industry is evolving at pace, shaped by shifting consumer expectations, market fragmentation, and a growing demand for performance-driven strategies. This report delivers exclusive insights from 2024, breaking down how the industry is moving, which brands are leading, and where future growth lies. Backed by real-time data and expert analysis, it […]
Rhode’s $1 billion acquisition by e.l.f. Beauty marked a major milestone for the beauty brand, making headlines and flooding social media. Just weeks later, Rhode named “Babygirl” actor Harris Dickinson as its first ever male ambassador—or “Rhode Boy” as they say—a move placing the brand within inclusive beauty and celebrity relevance. But to understand how a […]
On the day of your event, the plan is locked in. The guest list is set, seating is finalized and the team knows their roles and responsibilities. But even with the best prep, those last minute occurrences still happen in Fashion, Lifestyle and Beauty events. Whether a VIP walks in unannounced or a high-profile guest […]