Beauty Performance Live
by Launchmetrics

Agenda

Explore our fireside chats, panels and interviews

• Introduction Session
• The Beauty Growth Playbook: Data-Driven Strategies for Expansion and ROIIn an increasingly complex beauty landscape, growth requires more than instinct — it demands insight. This session breaks down the data behind beauty brand segment development, brand positioning and the Voices driving performance throughout.
  
  
  Listen and learn how leading brands are uncovering new opportunities by leveraging unified performance metrics like Media Impact Value (MIV®) to measure ROI across channels and Voices. Viewers will gain a clear framework for identifying white space, benchmarking against competitors, and aligning brand strategy to the categories, communities and content driving beauty’s next wave of growth.
• The Voice of Retail Partners and the Future of Beauty Brand EquityIn today’s beauty landscape, retailers and online marketplaces are more than distribution channels — they’re influential storytellers shaping how consumers perceive, engage with and trust brands. The partner’s voice now plays a defining role in driving both brand equity and commercial success.
  Using data from Launchmetrics’ recently released report, this session explores how beauty brands can unlock the full value of retail partnerships — blending influence, data and collaboration to amplify brand identity and strengthen consumer connection to accelerate growth. Hear how retail partnerships are redefining brand strategies best to deliver campaigns that not only perform but also elevate brand power across every touchpoint.
• From Post to Performance: The New Rules of Channel StrategySocial channels are now the front line of brand building — yet like their algorithms, the playbook keeps changing. What drives performance on one platform may fall flat on another. This panel decodes the evolution of beauty’s channel strategy, from TikTok’s creator-powered influence to the emerging formats reshaping reach and engagement. Join our panel of experts and insiders to explore the content nuances, performance metrics, and creative frameworks defining success across beauty’s most powerful channels.
• Obsession to ROI: The Marketing Strategy Behind Beauty’s Cult ProductsBehind every “it” product is a data story. In this session, beauty industry experts reveal what category performance data tells us about the products — and strategies — driving outsized success. Discover how leading brands identify and capitalize on category trends, align marketing and innovation and translate cult followings into measurable ROI. With insights from Launchmetrics and expert analysis, this discussion uncovers how to turn category intelligence into competitive advantage.
• From Insight to Impact: How KIKO Leverages Data for Smarter CampaignsIn beauty’s fast-paced world, timing and precision are everything. In this fireside chat with Ilaria Del Gaudio, Senior Global PR Manager for New Markets & Franchises at KIKO Milano, we uncover how the brand leverages data and insights to plan, execute and measure standout campaigns during peak moments. Through a deep dive into KIKO’s recent “One Magic Touch” campaign with Toilet Paper and their activation during Milan Fashion Week, Ilaria reveals how data-driven decision-making shapes strategy: from creative planning to real-time performance tracking. Discover how tools like Launchmetrics enable the KIKO team to optimize resources, pivot quickly and efficiently report success to leadership; proving that in the busiest periods, insight is the ultimate advantage.