On-Demand Webinar
PR teams and agencies often spend hours pulling coverage from online features, print articles and influencer mentions, to then struggle to evaluate messaging, estimate reach and align metrics across platforms. With scattered data and shifting workloads, proving ROI and connecting placements to performance is a constant PR challenge. This exclusive webinar is for PR teams ready to change that. Learn how to simplify performance tracking and clearly show the impact of your work – by region, channel, campaign, or Voice, to enable you to prove ROI and make smarter, data-driven decisions with confidence.
Brand and Communications Manager, Launchmetrics
Brand and Communications Manager, Launchmetrics
Briony manages global marketing partnership campaigns for Launchmetrics, working directly with fashion, luxury and beauty (FLB) businesses and adjacent vertical corporations to strengthen Launchmetrics’ brand and positioning as the leading software and data provider in fashion, lifestyle and beauty. She graduated with a Scottish MA in English Literature from the University of St Andrews.
Senior Customer Success Manager, Launchmetrics
Senior Customer Success Manager, Launchmetrics
Mark has been a member of the Launchmetrics family since 2015 and has worked numerous positions within our Customer Success and Support Departments. Currently, as a Senior Customer Success Manager, he provides his extensive product knowledge and custom service expertise to some of our largest North American clients.
Founder & Owner, LDR22
Founder & Owner, LDR22
Lucio Di Rosa was born and raised in Tuscany. He moved to London where he graduated from the London School of Economics. Following an internship at the Armani press office in London, he moved to Milan, working as Editorial Coordinator in the Armani press office from 2002 to 2005. From 2005 to 2019, he was the Head of Celebrities, VIP and then lately Haute Couture Clients at Versace, working day by day with Donatella Versace. From 2020 to 2022, he was the Head of Worldwide Celebrities & VIP Relations at Dolce&Gabbana where he reshaped the entire brand’s perception through targeted celebrities strategies.
After more than 20 years alongside prestigious maison, in 2023 he founded LDR22, a newly formed agency with a clear mission: to connect brands – both iconic and emerging – with the entertainment world, creating strategic, long-lasting relationships tailored to each client.
In this on-demand this session, you’ll learn how automated media monitoring and presentation-ready reports can save time, unify KPIs and deliver measurable ROI for every placement. Get real-time visibility into what’s working, make smarter decisions and build stronger stakeholder relationships through data-driven insights. If you’re ready to stop relying on disconnected metrics and start showing real results with confidence, this session is for you. Discover:
5 Key Features to Look for in Media Monitoring Tools
Media monitoring is an essential activity for Fashion, Lifestyle and Beauty (FLB) brands. It’s how you keep a finger on the pulse of what’s being said about your brand and how people are responding to your campaigns and products. What’s more, it gives basis to your strategic decisions, ensuring that they drive your brand in […]
Media Mentions: Your Ultimate Guide to Tracking Coverage
Every PR professional dreams of achieving countless media mentions, but once that dream comes true, it can feel like a bit of a nightmare having to track them all! These mentions not only gauge the success of PR and marketing teams but are also essential for driving brand visibility, positioning the brand across markets, analyzing […]
Media Monitoring for Fashion, Lifestyle & Beauty: Your Questions Answered
How can you be certain that your brand’s PR budget is being spent wisely? How do you calculate the ROI of your marketing efforts? And how do you measure up against your competitors in an increasingly fragmented media environment? In today’s complex media landscape, where consumers are content creators, brands need to be present across […]