Launchmetrics

On-Demand Webinar

Prove the Power of Your Events: Unlock Smarter Reporting & PR Impact

About the Webinar

Are You Still Relying On Guesswork To Measure Event Success?

In today’s data-driven environment, it’s not enough for events to make an impression – they need to show results. This session explores how to connect event execution with measurable outcomes, track media coverage and move from anecdotal feedback to clear performance metrics that inform strategy and demonstrate ROI.

In this on-demand session, you’ll learn how to:

  • Track and prove event success metrics: Monitor attendance, guest engagement, and media coverage across online, social, and print, and connect it to MIV to reveal true brand exposure.
  • Gain actionable insights: Identify top-performing guests, influencers and moments driving value with customizable, shareable reports for every stakeholder.
  • Benchmark performance: Compare events against past activations or competitors to optimize future strategy across voice, channel and market.

Get to Know Our Event Success Metrics Speakers

Georgia Morrison

Global Head of Press & VIP

Briony Sturgis

Brand and Communications Manager

Margherita Ghirlandi

Solutions Consultant

Laura Munoz

Senior Solutions Consultant

More About the Topic

Moving Beyond Fragmented Processes for Exceptional Events

If you’re managing Fashion Week shows, high-profile launches, press days, or private client events and you’re ready to move beyond fragmented processes to take full control of your event strategy from guest list to front row, this session is for you. By the end of the on-demand webinar, you’ll be able to:

  • Visually Manage Seating With Clarity
    Use color-coded seating, department filters, smart Excel templates and exportable charts for effortless tracking and reporting.
  • Save Time and Boost Productivity
    Replace outdated spreadsheets and manual coordination with tools that let your teams focus on experience, not admin.
  • Maintain Full Event Oversight
    Give departments autonomy while keeping centralized control over access levels, edits and overall seating plans.

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