A look into the marketing strategies that sculpt the billion-dollar beauty industry, as well as case studies featuring data from specific beauty brands
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Welcome to our dynamic beauty insights capsule series, where we uncover the transformative potential of beauty categorization. In this second installment, we delve into the captivating world of skincare. After this post, we’ll have one last, but not least, exciting blog coming up dedicated to haircare. Additionally, if you missed it, our first blog explored […]
A guide to understanding beauty category trends and leveraging data for your marketing strategy. Ready to Leverage Beauty Category Marketing Data? Beauty is an ever-expanding industry comprised of countless products, categories, and marketing nuances. Meanwhile, the sector is bursting with new and diverse beauty competition. The release of products and lines has become relentless. Many […]
Beauty industry growth slowed from 43% in 2024 to just 5% in 2025. For brands that rely heavily on the makeup category, that shift raises an urgent question: Is makeup performance slowing across the board, or are some brands still finding growth while others decline? The answer determines where you invest next. Makeup represents an […]
Wary about the validity of today’s APAC marketing predictions? You’d be forgiven for any trepidation. The region has experienced its share of challenges in the past few years. as COVID shuttered businesses and consumer confidence plummeted. The latest IMF regional report notes China’s growth slowed in 2022 as a result of zero-COVID measures. Russia’s invasion […]
Why track category and beauty product performance? Consumer trends and marketing activity throughout the beauty industry are constantly evolving. Is it any wonder, when you consider the sector’s vast amount of categories? Beauty product performance tracking can become a minefield. Skincare, for instance, was the leading beauty category in 2022. It accounted for 41% of […]
On-Demand Webinar Boost Your Beauty Consumer Insights with Product Category Data Is this webinar for you? Beauty Consumer Insights: Learn How to Leverage Them for Your Brand Do you ever wonder how your product category impacts consumer trends? Perhaps you want to compare your top-performing makeup or skincare products to those of your competitors. Either […]
This data brief analyses Unilever Prestige’s S1 2022 performance, determining which Voices helped the various beauty divisions in the conglomerate drive Media Impact Value™ (MIV®). We looked into the performance of the organization’s top-performing brands in haircare, skincare, and makeup. You will also find in this insight the cross-category brand benchmark of Unilever Prestige’s top performers. […]
We’ve already determined the cream of the crop for skincare and brushed up on the most impactful makeup players. Today, we’re making our way through the delightful mist of fragrance brands that topped our Media Impact Value™ (MIV®) ranking in S1. From timeless classics like Chanel No.5 to more recent efforts like YSL’s Black Opium […]
To deliver a successfully marketing strategy, makeup brand campaigns must begin on the right foundations. Luckily, when it comes to foundations, we’ve got you covered. How, we hear you ask? With data. Data in the form of our Business of Beauty report. This report is jam-packed with insights. It includes an analysis of over 700 […]
On-Demand Webinar Launchmetrics Solutions: How To Enhance Your Brand Performance to Keep Up with the Beauty Consumer? Is this webinar for you? Enhance Your Brand Performance to Drive Growth With an influx of new brands, products and celebrity collaborations in the past year, it’s becoming increasingly difficult for brands to keep up and respond to […]
Founded in 1946, the Cannes Film Festival highlights many highly acclaimed films from around the globe. From documentaries to animations, stars from a wide array of industries gather to showcase their most anticipated works. While the event is centered around movie-focussed talent, the Cannes Film Festival is also considered a key event in the FLB […]
Focused on the Fashion, Luxury & Beauty Industries, In partnership with Publicis Sapient. The digitization of our industries has brought with it new challenges and opportunities. Adding more touch points between a customer and a website, app, platform, or mobile payment system has increased the amount of valuable data available – if analyzed properly. As […]
Discover the most important cultural, regional and ecommerce holiday moments for beauty brands and how best-in-class brands capitalize on key celebratory days to generate buzz and drive conversion The beauty industry is more competitive than ever, and its landscape has evolved considerably in recent times due to the boom of new brands, products and platforms. […]
In recent years, consumers’ choice of skin care products has not only relied on brand publicity and word-of-mouth effects and reputation. More consumers and KOL choose to start with ingredients and rationally analyze the pros and cons of a skin care product. In the selection of specific skin care effects, whitening and anti-aging functions have […]
DISCOVER THE ROI OF BEAUTY BRANDS INVESTING IN FASHION SPONSORSHIPS As the world opened back up and brands returned to the runway, we’ve seen the fashion industry flourish as new opportunities emerged and audiences took back their seats at physical shows. While the world always looked to designers, following their success every season, the beauty […]