On-Demand Webinar
In this one-off session, Aditi Banga, Head of Fashion x Innovation at Meta, Katy Lubin, VP, Brand and Communications at Lyst, and Alison Bringé, CMO at Launchmetrics, address Instagram’s current relevance across Fashion, Lifestyle and Beauty from a fresh and data-backed perspective.
Head of Fashion x Innovation
Head of Fashion x Innovation
Aditi Banga is the Head of Fashion x Innovation at Meta. She works across the fashion and beauty ecosystem, bringing the latest developments across Meta’s platforms, including Instagram, AI, and AR/VR, to the industry. Prior to joining Instagram in 2018, Aditi was at Apple, supporting the platform and content strategy for Apple’s movies and television division. Her career has spanned entertainment media, e-commerce, and technology for the past 15 years, including Hulu, Gilt Group, and Pocket Gems, a mobile gaming and entertainment company. Aditi received her MBA from Stanford’s Graduate School of Business, and her BA from Harvard College.
VP, Brand & Communications
VP, Brand & Communications
Katy Lubin is VP Brand & Communications at Lyst, a fashion technology company and premium shopping app. Her team owns the Lyst Insights data storytelling strategy, mining and sharing Lyst’s unique data-driven content to explore global fashion and lifestyle trends. She is responsible for The Lyst Index, the industry-leading report of the hottest brands and products worldwide. Prior to Lyst Katy worked in digital communications at the Net-a-Porter group and the British Fashion Council.
Chief Marketing Officer
Chief Marketing Officer
Alison Bringé is an expert and thought leader shaping the way Fashion, Luxury, and Beauty industries bridge the gap with technology. Former Director of Marketing & Communications at IMG Fashion, Alison was responsible for the digitalization of New York Fashion Week, introducing technology that is now the standard for Fashion Shows worldwide. She is also an adjunct professor at Parsons The New School and a continued guest lecturer at Condé Nast College and il sole 24Ore Business School.
With over 2 billion monthly users, Instagram is more than a top social app—it’s a major driver of brand visibility in the Fashion, Lifestyle and Beauty space. But beyond likes and engagement, how does it actually impact brand performance? In this webinar, we unpack the real value behind Instagram campaigns using exclusive, data-backed insights—revealing what truly drives influence across FLB.
Backed by data from over 3,500 brands and developed in partnership with Lyst, this webinar reveals the Top 20 Performing Brands on Instagram, ranked by quantified Media Impact Value™ (MIV®). You’ll also get a breakdown of the Top 10 brands by segment—including Fashion, Beauty, Retailers, Watches & Jewelry and Sportswear.
Beyond Followers: Exploring Instagram’s Influence on Brand Performance
A Comprehensive Analysis and e-Guide for Fashion, Lifestyle and Beauty Brands Unleash the Key to a Powerful Instagram Marketing Strategy Instagram has immense global potential for the Fashion, Lifestyle, and Beauty (FLB) sector, thanks to its unique features and extensive reach. With a staggering 2 billion monthly active users, Instagram surpasses platforms like TikTok, which […]
Navigating the TikTok Uncertainty: How to Pivot & Future-Proof Your Social Strategy
In recent years, TikTok has transformed social media strategies—setting trends, driving engagement, and redefining brand and product discovery through its hyper-personalized algorithm. But With the ever growing possibility of a US ban, the industry faces a critical question: What is TikTok’s real impact on brand performance today and what’s at risk if it disappears? Launchmetrics’ […]
Brand Ambassador Marketing 2025: Understanding the Full Impact of Celebrity & Influencer Partnerships
On-Demand Webinar Brand Ambassador Marketing 2025: Understanding the Full Impact of Celebrity & Influencer Partnerships Is this webinar for you? Discover the State of Brand Ambassador Marketing and How to Measure Its Impact From Coachella to Cannes, brand ambassadors have long shaped trends and prestige in Fashion, Lifestyle & Beauty. But how is ambassador marketing […]