On-Demand Webinar
In this one-off session we address the status of the current beauty landscape from a fresh and data-backed perspective, presenting an exclusive peek into The Beauty Industry Trends of 2024: Data and Insights by Launchmetrics in partnership with Cosmetic Executive Women UK.
Brand Innovation Director and Founder at Pai Skincare
Brand Innovation Director and Founder at Pai Skincare
Sarah Brown is the Brand Innovation Director and Founder of Pai Skincare, an organic skincare brand she created in 2007 after developing Chronic Urticaria. She started formulating products in her garage to manage her sensitive skin. Sarah is a pioneer in clean beauty, advocating for certified organic ingredients. Before Pai, she worked in PR for E&J Gallo Wines and managed communications for Nike and Barclaycard. She has served on the CEW Executive Board and won the CEW Achiever Award. Pai received a Queen’s Award for Enterprise in 2016.
Chief Marketing Officer at Launchmetrics
Chief Marketing Officer at Launchmetrics
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as Global Director of Brand Development. She previously led Marketing & PR at IMG Fashion and Net-A-PORTER. Alison holds a Bachelor’s degree in Advertising & Communications from the University of Central Florida and a Master’s degree from SDA Bocconi School of Management.
The beauty market in 2024 has begun with a bang. To stand out requires a strategic overview of the latest trends, most successful social media platforms and Voices driving beauty brand success.
During this webinar, Launchmetrics presents the launch of The Beauty Industry Trends of 2024 – an exclusive data-brief in partnership with Cosmetic Executive Women UK – followed by a panel conversation with Sarah Brown, Brand Innovation Director and Founder of Pai Skincare. Featuring case studies from the Beauty Industry’s top 20, a top Voices and top channels strategy breakdown and key trends and takeaways, understand key insights on today’s top performers and learn what’s behind the brands that have done best. It’s time to solidify best practice to driving your brand positioning within today’s market..
10 Providers for Tracking Earned Media for Fashion, Lifestyle and Beauty Brands
In an age where consumers value endorsements from trusted sources, understanding the metrics of earned media isn’t just advantageous—it’s essential. Knowing who advocates for your brand and what they communicate is indispensable for navigating today’s marketplace with precision. In the field, industry professionals know how tedious it is to manually track social media and online […]
How AI Media Monitoring Is Revolutionizing the Fashion Industry (& What it Means for You)
AI media monitoring is quietly weaving a revolution in the fashion industry, transforming the way we spot trends, as well as how we manage campaigns, craft brand stories and even manage samples. And while the potential of artificial intelligence is both daunting and awe-inspiring, the question we’re here to ask is, what can brands do, […]
How to Use Beauty Category Data in Your Marketing Strategy
A guide to understanding beauty category trends and leveraging data for your marketing strategy. Ready to Leverage Beauty Category Marketing Data? Beauty is an ever-expanding industry comprised of countless products, categories, and marketing nuances. Meanwhile, the sector is bursting with new and diverse beauty competition. The release of products and lines has become relentless. Many […]