A look into the marketing strategies that sculpt the billion-dollar beauty industry, as well as case studies featuring data from specific beauty brands
The Latest Content
Recently, our CMO, Alison Bringé hosted our webinar on How to Adapt Your Influencer Strategy for the new Industry Climate in partnership with The Digital Brand Architects and guests Reesa Lake and Jennifer Lake. Reesa Lake is a Partner and Executive Vice President at Digital Brand Architects, where she leads development with brands, agencies, publishing houses, […]
As we adapt to the new normal, many of us find ourselves experimenting with at-home beauty trends, as a response to salon and spa closures. While the fashion and luxury industries are being hit more severely by the pandemic, the global beauty industry has grown every year and has proved to be more resilient to […]
At Launchmetrics, we always try to provide industry insights with the aim of sharing news, information, and innovation of which the beauty industry, and beyond, is the primary focus. In this article, we have therefore gathered some of our key content to create a beauty reading list in the hopes that this will provide a […]
Welcome to the latest installment of #KnowYourMIV. This month, we examine the success of press trips, by looking at the case study of Mega Influencer, Tamara Kalinic, and her time in Courchevel with Laura Mercier, for the launch of their Silicone Free Pure Canvas Primer. Tamara has been named as one of TIMES’ Top 100 […]
Welcome to our new five-part blog series, where we focus on the different Voices influencing customer journeys. In this first installment, we will be focusing on the value that an Owned Media strategy can bring to a brand, through the example of the haircare industry, using a comparative case study of two household names, Kérastase […]
In what would typically seem like an unusual pairing, MAC Cosmetics recently announced their collaboration with the Barbie team to create the “perfect pink lipstick.” However, these kinds of partnerships have slowly become the norm as more and more brands want to cash in on the billion-dollar beauty industry. From Colourpop x Sailor Moon to […]
The Celebrity Voice is becoming increasingly crucial for brands to achieve maximum awareness worldwide and reaching new audiences. In this data brief, we take a look at how Clinique leveraged actress Emilia Clarke as Clinique’s first-ever global brand ambassador by analyzing the top online and social media posts, as well as which Voices had the […]
As the beauty industry has continued to grow in popularity, so has the market for skincare. Not only have we seen a rise in beauty gurus showing off their makeup skills, but ‘skinfluencers’ have also started to take the online world by storm. And, most of the brands making waves in the skincare space happen […]
What it means to be a beauty brand has completely changed over the last few years. Thanks in part to the rise of influencer marketing and beauty gurus, as well as digitally-native brands, also known as v-commerce, that have managed to lucratively innovate in the beauty space. This has forced traditional beauty brands to rethink […]
LEARN ABOUT THE MARKETING STRATEGIES OF SOME OF THE TOP BEAUTY BRANDS! It’s been predicted that the global cosmetics market is set to reach $675B by 2020, adding pressure to a market that is already increasingly competitive. A factor driving change in the industry is the digitally-native (v-commerce) brands that, during the last decade, have […]
In our recent report, Making Sense of Sustainability: A Data Analysis of The Fashion and Cosmetics Industries, we analyzed which brands came out on top when it came to driving the conversation around sustainability (in terms of Media Impact Value™). With increased customer concern, as well as the known waste that occurs in both the […]
Each year, Launchmetrics surveys hundreds of fashion, luxury and beauty professionals to understand how influencer marketing is impacting our industry. More and more brands are re-allocating advertising dollars and converting them into Influencer Marketing budgets (nearly 25% in the last three years alone). In our latest edition of The State of Influencer Marketing, we found […]
LEARN ABOUT THE CURRENT STATE OF SUSTAINABILITY IN THE FASHION AND BEAUTY INDUSTRIES. With a notable shift in the fashion and cosmetics industries towards increased consciousness around sustainable practices due in part to consumer demands, we have compiled this report on the current state of Sustainability. By relying on our Media Impact Value™ algorithm (MIV®), […]
For some time now, Christian Dior Makeup has been one of the top performers in the luxury beauty space, racking up impressive Media Impact Values™ of $22.9M and $19.3M in the months of July and August respectively. In this month’s #BBMoment installment, we take a look at the strategy that Dior Makeup implements, which helps […]
In this #BBMoment we take a look at the beauty brand that is currently dominating social media – Huda Beauty. Their 38.6m followers, make them the most followed beauty brand on Instagram, so it comes as no surprise that Huda Beauty’s digital strategy is on point. The brand was founded by financier-turned-makeup artist, Huda Kattan […]