A look into the marketing strategies that sculpt the billion-dollar beauty industry, as well as case studies featuring data from specific beauty brands
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Through the powers of Social Media and its constant evolution, every brand has the chance to run an impactful beauty marketing campaign. The path to great results and ROI is to thoughtfully choose the right social channels to support your strategy, depending on your messaging, goals, and target audience. With the global beauty industry generating over $500 […]
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF FEBRUARY Welcome to our new series where we bring you the top 10 influencers by MIV® for premium, luxury, or mass-market beauty brands. This mini-report features the list of the most innovative and engaging creators, and also spotlights three brands that are […]
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF JANUARY Welcome to our new series where we bring you the top 10 Influencers by MIV® for premium, luxury, or mass market beauty brands. This mini-report features the list of the most innovative and engaging creators, and also spotlights three brands that […]
Welcome back to another installment of #BBMoment, where we explore the top trends in the beauty industry today. In this article, we take a look back at 2020 and the beauty collaborations that defined the success of brands in the midst of a global pandemic. As explored in our recent post, one of the most […]
Welcome back to our five-part blog series, where we delve into the Voices that are influencing the customer journey. In this next installment, we will explore the opportunities unconventional Partners, outside of the traditional FLB (fashion, luxury, and beauty) realm, can bring from successful brand partnerships. It comes as no surprise that 2020 has been […]
Welcome to the latest installment of #KnowYourMIV! This month, we take a look at Armani Beauty’s Luminous Silk campaign, and particularly the value that Influencers directed towards the brand. Mega Influencer Jessica Wang contributed to the campaign, drumming up exceptional value in terms of MIV® from just one post. Jessica is a fashion and beauty […]
STATS AND INSIGHTS INFORMING THE FUTURE OF MARKETING STRATEGIES The rules of the beauty industry have been rewritten this year, as 2020 has thrown a slew of challenges at brands that have altered the way in which they speak to consumers. Not only has the beauty industry changed, but so have the marketing strategies and […]
At Launchmetrics, we are so excited to have you join our virtual Performance Summit, to take your marketing strategies to the next level, and really elevate your brand performance. Most of the industry has shifted its event formats to digital, rather than physical mediums, specifically in light of the ongoing global pandemic. With this, we […]
Joining Revlon’s lineup of celebrity brand ambassadors including Gal Gadot, Ashley Graham, and Adwoa Aboah, American singer and actress, Sofia Carson announced her global partnership with the legacy multinational beauty brand in January 2020. For this data brief, we looked into the data and tracked the Media Impact Value (MIV®) behind the ambassadorship. We also […]
Karen Wazen generated $1.3M in MIV® for Pantene Arabia across just 5 posts.
During Covid-19, the majority of the global industries took a hard hit as the world came to a standstill; stores closed down, production and manufacturing paused and sales decreased. The beauty industry, in particular, was heavily affected according to our latest report Marketing Reset: A Data Snapshot of the Beauty Industry, suffering the highest year-on-year […]
(LUXURY, PREMIUM AND MASS MARKET SECTORS) Following our recent report, Marketing Reset: The Voices Impacting Brand Performance during Covid-19 which focused on the leading strategies during a global pandemic in fashion, luxury, and beauty, we have created an industry-specific analysis. Whilst the worlds of fashion, luxury and beauty frequently cross over, the marketing strategies that […]
A BEST PRACTICE GUIDE THAT WILL IMPROVE YOUR RELATIONSHIPS WITH INFLUENCERS Creators defined their number one challenge when working with brands as ‘unclear creative briefs.’ When it comes to executing a successful campaign partnership between an influencer and brand, communication is key, but clear communication is essential. Most brands in the fashion, luxury, and beauty […]
Over the past 6 years at Launchmetrics, we have closely examined the influencer marketing landscape, and year after year, we’ve talked to numerous brands and influencers to better understand how the growing prevalence of influencer marketing has impacted the Fashion, Luxury, and Beauty industries. This year, was unlike any other. With the impact of a […]
In this Worksheet, you’ll learn: As Covid-19 has put the fashion, luxury, and beauty markets into a tailspin, teams have had to strongly reconsider how to redistribute their marketing budgets in order to invest in activities that keep the communication line between consumer and brand, open. CMOS and directors of marketing and communications are faced […]