A look into the marketing strategies that sculpt the billion-dollar beauty industry, as well as case studies featuring data from specific beauty brands
The Latest Content
On-Demand Webinar How Beauty Brands can Maximize Return on Fashion Week Investment Is this webinar for you? How Fashion Partnerships Are Powering Beauty Brand Impact As the world opened back up and brands returned to the runway, we’ve seen the fashion industry flourish as new opportunities emerged and audiences took back their seats at physical […]
Beauty brands continue to adapt and explore new ways to connect with their consumers, utilizing everything from traditional media, to sponsored celebrity campaigns, and Influencer reach on social platforms. The value of the global cosmetics market continues to boom and is predicted to be worth more than $750 billion USD by 2025, so brands in […]
A SPECIAL YEARLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY Welcome once again to our ‘Beauty Unboxed’ series. As you might know, for a whole year we have been analyzing the top 10 influencers by MIV® for premium, luxury, and mass market beauty brands. As we are almost arriving at the end of 2021, we […]
A DEEP DIVE INTO THE TOP BEAUTY INFLUENCERS FOR MASS MARKET BEAUTY BRANDS IN SEPTEMBER 2021 Welcome to our Beauty Unboxed series where we bring you the top 10 Influencers by Media Impact Value MIV® for premium, luxury, or mass market beauty brands. This mini-report features a list of the most innovative and engaging creators […]
Since the pandemic, the word “mask” has become synonymous with surgical masks. With the rise in surgical mask use, a new term has emerged: “maskne” (acne caused by prolonged mask-wearing). Maskne has increased demand for new skincare solutions. In this data brief, you will find:
Welcome to our new series where we bring you the top 10 influencers by MIV® for premium, luxury or mass market beauty brands. This mini-report features the list of the most innovative and engaging creators, and also spotlights three brands that are making waves through their expert marketing strategies every month. In this edition, we […]
A DEEP DIVE INTO THE BEST PERFORMING INFLUENCERS FOR LUXURY BEAUTY BRANDS IN AUGUST 2021 Welcome to ‘Beauty Unboxed’: our new monthly series where we bring you the top 10 influencers by MIV® for premium, luxury, or mass-market beauty brands. This mini-report features the list of the most innovative and engaging creators and also spotlights […]
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF JUNE Welcome to our new series where we dive into beauty marketing and the top 10 influencers by MIV® for premium, luxury, or mass-market beauty brands. This mini-report features the list of the most innovative and engaging creators and also spotlights three […]
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF MAY Welcome to our new series where we bring you the top 10 Influencers by MIV® for premium, luxury, or mass-market beauty brands. This mini-report features the list of the most innovative and engaging creators, and also spotlights three brands that are […]
ACTIONABLE METRICS AND RESOURCES TO TRACK YOUR PR AND MEDIA MONITORING EFFORTS Measuring your PR and Media strategy is essential to understand the impact these actions have on overall brand performance and beauty marketing efforts. However, it has always been a challenge to transform media mentions into something tangible to demonstrate Return on Investment (ROI). […]
The COVID-19 pandemic has had long-lasting effects on consumption habits and broader economic conditions, meaning marketing and brand promotion has proved more challenging than usual. Despite this, some brands have still managed to achieve remarkable successes that others can learn from through influencer marketing in China. We surveyed the performance of over 20 beauty brands […]
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF MAY Welcome to our new series where we bring you the top 10 Influencers by MIV® for premium, luxury or mass-market beauty brands. This mini-report features the list of the most innovative and engaging creators, and also spotlights three brands that are […]
On-Demand Webinar PR Like a Pro: How to Monitor your Beauty Brand Media Coverage Is this webinar for you? Discover the Most Efficient way to Monitor Your Beauty Brand and Build Reports How big is the beauty industry? Up from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate […]
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF MARCH Welcome to our new series where we bring you the top 10 influencers by MIV® for premium, luxury or mass market beauty brands. This mini-report features the list of the most innovative and engaging creators, and also spotlights three brands that […]
Chinese brand Florasis has been one of the defining success stories in Chinese beauty over the past few years. Launched in 2017, Florasis sold over RMB 4 billion worth of products in its first three years of business. A statement released by the brand in October 2020 anticipated sales in excess of USD 500 million […]