Understanding the data behind some of the most successful influencer marketing campaigns in the fashion, lifestyle and beauty industries. Delve in to how you can improve your influencer marketing strategy with these resources.
The Latest Content
Not all influencer events are created equal. Some make headlines but quickly disappear after the press release. Others quietly outperform expectations, driving product demand, capturing global attention and sparking long-term brand equity. But what separates the two? In the beauty industry, influencers have the power to make or break product launches and campaigns. Whether they’re […]
The bigger the number of followers, the better the influencer.
In our #InfluencerInsiders series we’re interviewing top Instagram influencers to learn about their perspective on influencer marketing and what it’s like to work with different brands. Next up is Julia Fodor, or Jay Rox as she’s known on Instagram, an Austrian influencer whose following is now amounts to 50,000 and who has collaborated with brands […]
For our 4th annual State of Influencer Marketing report we spoke with industry insider, Emma Gregson, the Managing Director at ITB Worldwide, an entertainment marketing, talent and partnerships agency. Not only did she offer us insights on what it takes to carry out a successful influencer marketing campaign, but she also gave her expert opinion […]
Our fourth annual State of Influencer Marketing report has just arrived and this year it’s bigger and better than ever! Not only have we counted on the opinions and insights of 600 fashion, luxury and cosmetic professionals specialized in marketing, communications, and PR, we’ve also had the pleasure of interviewing Garance Doré – one of […]
Ever wondered how Instagram influencers started their blogging career or how they connect with the right brands to produce great collaborations?
The beauty and cosmetics industry has undergone the most dramatic change than any other industry with the increase in Influencer Marketing in Today’s world.
It was Author Frederick R. Barnard who coined the term, “a picture is worth a thousand words”, but do you think he ever envisioned an online social network that allows hundreds of thousands of people worldwide to communicate and express themselves through photo and video when he said that?
As the influencer marketing landscape evolves, we spotlight the ways in which sports brands are utilising digital ambassadors.
Since 2009, when she first started her blog The Blonde Salad, Chiara Ferragni has come a pretty long way. While turning her #theblondesaladneverstops hashtag into reality and making it her motto, one of the most famous fashion influencers in the world has achieved incredible goals and astonishing figures. We’ve partnered up with Stylight to wish her a happy […]
They're sure to be invited to every fashion event and when they write about it or mention it on social media, it reaches an obscene amount of people who greatly value their opinion.
It’s been three years since we first started talking about influencer marketing making its way into the marketing mix. And over this time, working with influencers has gone from tendency to an established reality for many marketing and communication experts across the globe. The third edition of the State of Influencer Marketing 2017 Report (where […]
After three editions of the State of Influencer Marketing report, we’ve surveyed 600 Marketing, Communication and PR experts from North America and Europe again to find out what’s in store for influencer marketing, specifically in fashion, in 2017. The past year has been full of exciting new developments — not only for influencer marketing and the […]
One of the most elusive aspects of influencer marketing is value creation — for everyone involved. Even though the practice has become a standardized tactic, many brands still forget a key ingredient, crucial to launching successful influencer campaigns: The relationship. Award-winning author, principal analyst at Altimeter and a digital influencer himself, Brian Solis puts a […]
Not long ago, Talent Garden Milano hosted the 4th annual edition of the Decoded Fashion Milan Summit — a key industry event dedicated to ‘connecting the world’s leading fashion and retail brands with emerging technologies and startups to discover new business opportunities from across the globe’. The event was sponsored by e-PITTI, an online platform designed […]