Expanding to the US with Influence: A data-driven framework for European brands aiming to expand into the U.S. market
Leading Brand Expansion Strategies to Enter the U.S. Market
European fashion brands saw an 8% decline in MIV® in EMEA during S1 2025, while performance in the U.S. grew by 4%, highlighting the market’s resilience during economic adversity. Growth is being fueled by the Influencer Voice, proving how strategic creator partnerships can accelerate market entry, shape consumer sentiment, and influence shopping habits. Yet, brands often lack clarity on which strategies work best in foreign markets, which influencers deliver the most impact across tiers and how to invest effectively.
What You’ll Find in This Report
Chapter 1The Impact of the Influencer Voice for Market Entry
Chapter 2Key Strategies from Motel Rocks, Zara, H&M, House of CB and A.P.C.
Chapter 3A List of the Top US Fashion Influencers to Collaborate with
Chapter 4How to Benchmark Influencer Marketing Performance
INTRO
A Data-driven Framework for European Brands Growing in the U.S. Through Influencer Marketing
Brands like Zara, Motel Rocks, House of CB, A.P.C. and Jaded London are achieving up to +60% growth in the U.S. through tailored influencer strategies aligned with their objectives and market penetration.
This report shows how European fashion brands can sustain growth during uncertain times by expanding into the U.S. using the influencer Voice. It provides benchmarks and practical guidance to help brands identify the right strategies and opportunities for market expansion.
What brands will learn:
- The impact of influencer marketing in the U.S. for European brands and the tiers driving value
- A benchmark of the fastest growing brands by the Influencer Voice
- Key strategies from brands successfully scaling across the globe
- The top U.S. fashion influencers to collaborate with