Understanding the data behind some of the most successful influencer marketing campaigns in the fashion, lifestyle and beauty industries. Delve in to how you can improve your influencer marketing strategy with these resources.
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On January 20th, President Barack Obama gave his annual State of the Union Address—a speech primarily focused on his “greatest hits” to try to strengthen his standing as he moves into his final year of his first term as President of the United States. He talked about how the economy had improved significantly, emphasizing the […]
Influencer engagement is the tipping point marketing and PR need to reach their audiences in the digital space.
The field of business communication has changed drastically. In fact, it’s still changing as we speak. It is undeniable, and clearly places a major challenge for everyone involved in public relations and corporate communication. There are new channels that are much more dynamic in nature, new players… But, what are the root indicators that have […]
“Fashion Weeks” are the talk of the town. Whether printed out on glossy paper or posted on the web or social networks, everything that happens on the runway is and always will be at the center of any conversation for weeks after. These shows are hosted all over the world—New York, London, Milan—with the most […]
Their blogs are the best place to learn and know more about PR, social media and communications in general. If you work in this field, they should definitely be in your list of weekly must-read material. Some of them like Brian Solis, Kevin Dugan or Arik Hanson participated last month in our post “5 Predictions […]
Some may think that Influencer Marketing is just another buzzword, floating amongst conversations of nearly all communication and marketing practitioners. However, the findings in this survey prove that this practice is far from just being a passing phenomena—some answers from those surveyed have really surprised us with a high level of maturity and awareness about […]