When Influencer Engagement Meets Big Data
Working with influencers is now a given for those involved in fashion, luxury or cosmetics.
Influencer Marketing
Understanding the data behind some of the most successful influencer marketing campaigns in the fashion, lifestyle and beauty industries. Delve in to how you can improve your influencer marketing strategy with these resources.
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The Latest Content
#StateofInfluence: An interview with Chris Davis, Head of Brand Partnerships at Gleam Futures
In this installment of our #StateofInfluence series, we interviewed Chris Davis, Head of Brand Partnerships at Gleam Futures. Davis’ career has focused mainly on Digital Marketing. Starting out in London with ad-tech firm Vibrant Media, Chris transferred to their New York office before moving into managing partnerships for the US brand of DailyMail.com. Upon his […]
#StateofInfluence: An Interview with Ann Tran
Our #StateofInfluence series is in full force and continues today with even more insights from industry professionals from our State of Influencer Marketing Report. This week, we will be featuring Ann Tran, who is a #Forbes listed social media influencer, writer and brand consultant, as well as a TEDx speaker. Tran has built up a […]
#StateofInfluence: An interview with Joerg Zuber, Artistic Director & Creator of Noonoouri
We hope you enjoyed our last #StateofInfluence feature with Cristiana Monfardini of Fendi! This week’s interview from our State of Influencer Marketing report, features Joerg Zuber, Artistic Director and Creator of Noonoouri, a Parisian digital influencer. Zuber is based in Munich, Germany, and as a fashion lover from the age of 5, envisioned the concept […]
Analyzing the State of Influencer Marketing 2019
On-Demand Webinar Analyzing the State of Influencer Marketing 2019 Is this webinar for you? During this webinar we’ll talk about: What to Expect From This Webinar With 80% of brands using Influencers, it’s no wonder Influencer Marketing has become a critical component of the marketing mix. That said, which initiatives are most effective and how […]
5 Tips to Develop Stronger Influencer Marketing Relationships
One of the biggest challenges brands face is approaching how to develop strong influencer relationships. A meaningful partnership can have numerous benefits, but developing and maintaining authenticity can be difficult–especially when influencers are in high demand. 22.5% of brands said that they preferred to work with Micro and Mid-Tier influencers because they believe that their […]
The State of Influencer Marketing 2019
A SPECIAL FOCUS ON FASHION, LUXURY, AND COSMETICS. ALL YOU NEED TO KNOW ABOUT THE LANDSCAPE OF THIS DIGITAL MARKETING PRACTICE IS IN OUR 5TH ANNUAL REPORT. The power of influencer marketing has become undeniable over the last few years, and in order to understand the true value this digital marketing practice is bringing brands, […]
The 5 Must-Know Stats about the State of Influencer Marketing in 2019
“Influencers are just a passing trend,” they said. “Influencer marketing is a bubble waiting to burst,” they said.
3 Predictions about the Future of Influencer Marketing
It’s no secret that influencer marketing is now an accepted and common practice in the fashion, luxury and cosmetics industries, and has become central to many brands’ marketing efforts – whether it’s to boost notoriety by reaching new audiences, drive more traffic to a website, or to increase sales through product placement; so much can […]
10 Ways to Scare away Influencers (and How to Avoid it!)
Halloween – a celebration of all things scary. What better ocassion to talk about frightening away your influencers than this especially spooky day? That’s why we’ve put together a list of 10 things that could terrify influencers so you can prevent failed campaigns or other potential disasters. 10 Potential Causes of Failed Campaigns with Influencers 1. Focusing […]
“I Worked for an Influencer – Here Is What You Should Know”
Before I embarked on my current journey and moved to New York City, I was working as a Marketing Coordinator for a fashion influencer. By being part of a small team, I gained and learned skills required for different aspects of the business and within a year and a half, I had the opportunity to […]
Choosing the Right Influencer for Your Brand
Influencer marketing, the buzziest term in the industry right now, allows brands to build relationships with trusted figures in their community and utilize their platform to help boost brand awareness, ignite brand interests, and encourage a purchase. While it sounds enticing to find an influencer with a massive following to help promote your brand, your […]
Influencer Marketing 101
STEPS TO A SUCCESSFUL INFLUENCER COLLABORATION The right influencer campaign can change the game for a brand (á la Tommy Hilfiger x Gigi Hadid), but executing a flawless influencer marketing strategy remains quite complex. There are a plethora of ways brands can work with influencers, each requiring its own plan for campaign objectives, influencer selection and […]
Influencer Management at Fashion Week | Boost Buzz & Maximize ROI
Fashion week is the perfect opportunity to give your brand visibility and create buzz.
How to Build a Strong Influencer Relationship: 3 German Brands Doing it Right
A strong relationship between your brand and your influencers is essential to successful influencer marketing campaigns.