Understanding the data behind some of the most successful influencer marketing campaigns in the fashion, lifestyle and beauty industries. Delve in to how you can improve your influencer marketing strategy with these resources.
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A DEEP DIVE INTO THE TOP BEAUTY INFLUENCERS FOR MASS MARKET BEAUTY BRANDS IN SEPTEMBER 2021 Welcome to our Beauty Unboxed series where we bring you the top 10 Influencers by Media Impact Value MIV® for premium, luxury, or mass market beauty brands. This mini-report features a list of the most innovative and engaging creators […]
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF JUNE Welcome to our new series where we dive into beauty marketing and the top 10 influencers by MIV® for premium, luxury, or mass-market beauty brands. This mini-report features the list of the most innovative and engaging creators and also spotlights three […]
In this installment of #Knowyourmiv, we’ll be expanding our horizons and looking at the top ten Chinese Influencers you should know. Western fashion, luxury, and beauty brands are becoming ever more apparent within the Chinese market, and Chinese Influencers (also known as Key Opinion Leaders, or KOLs) are growing in popularity and brands are taking […]
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF MAY Welcome to our new series where we bring you the top 10 Influencers by MIV® for premium, luxury or mass-market beauty brands. This mini-report features the list of the most innovative and engaging creators, and also spotlights three brands that are […]
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF MARCH Welcome to our new series where we bring you the top 10 influencers by MIV® for premium, luxury or mass market beauty brands. This mini-report features the list of the most innovative and engaging creators, and also spotlights three brands that […]
The social media scene can greatly differ depending on where you are in the world, especially when comparing social media in the US, UK, and Europe with that in China. When discovering social media marketing in China it is important to bear in mind that Chinese social media marketing doesn’t offer the same advertising opportunities […]
Looking at popular mass-market brands in Northern Europe, we’ve compiled a list of some of the top Nordic influencers and content they’ve shared in collaboration with these brands. In this article, we explore Gina Tricot, Zara, Nelly.com, and Asos. An increasing trend in Scandinavia when it comes to influencer marketing is the decrease of traditional […]
Welcome to the latest installment of #KnowYourMIV! This month, we take a look at Armani Beauty’s Luminous Silk campaign, and particularly the value that Influencers directed towards the brand. Mega Influencer Jessica Wang contributed to the campaign, drumming up exceptional value in terms of MIV® from just one post. Jessica is a fashion and beauty […]
In a fairly new industry such as influencer marketing, the topic of budgets, payment, and pricing can be an ambiguous one. Different creators, agencies, and even brands price their campaigns differently, making a set ‘industry standard’ hard to quantify. But, how much should brands really be pay influencers, and how can this be appropriately calculated? […]
It’s time for the fifth installment of #TheStrategySide by Launchmetrics – our podcast series that takes a closer look at the best strategies for the fashion, luxury, and beauty industries. For today’s episode, we turn our focus to the influencer marketing industry and speak with Launchmetrics’ Influencer Marketing Manager, Gill Ryder. Gill walks us through […]
Karen Wazen generated $1.3M in MIV® for Pantene Arabia across just 5 posts.
A BEST PRACTICE GUIDE THAT WILL IMPROVE YOUR RELATIONSHIPS WITH INFLUENCERS Creators defined their number one challenge when working with brands as ‘unclear creative briefs.’ When it comes to executing a successful campaign partnership between an influencer and brand, communication is key, but clear communication is essential. Most brands in the fashion, luxury, and beauty […]
Throughout our most recent annual State of Influencer Marketing 2020, one of the biggest topics to emerge was that of Relatability. Relatability has become the new authenticity and this is becoming apparent in a post-Covid era. We recently sat down to interview Jessica Gomes, Model and Founder of Equal Beauty, who spoke to us about […]
We recently released our State of Influencer Marketing Report 2020 which revealed that the top two motivations for influencers when working with brands were monetary compensation and valuable content for their community. As part of the report, we connected with a group of influencers, to understand their take on the current influencer marketing industry, to […]
Last week, we announced that Forrester has named Launchmetrics as a Strong Performer, in The Forrester New Wave™: Influencer Marketing Solutions Report, Q2 2020. The report outlines and evaluates the most significant solutions within the influencer marketing space, providing vendors with a clear guide to help them find the best provider for them. Forrester measures […]