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Discover the driving forces behind the red carpet performance for brands The cinematic world’s most iconic event returned to the French Riviera this year, and once again, the Festival de Cannes did not disappoint. Against the glamorous backdrop of the Cote d’Azur, the 2025 event gathered iconic Hollywood stars in film, fashion and culture to […]
As the pinnacle event on the watchmaking calendar, Watches and Wonders 2025 delivered more than just world premieres… …it reflected the evolving strategies redefining industry influence. With 54 exhibiting maisons and six independent brands, including first-time participants Bulgari and Kross Studio, this year’s edition became a critical platform for brand storytelling, consumer engagement, and media […]
Each year, the Met Gala transforms the iconic steps of the Metropolitan Museum of Art into fashion’s most influential red carpet. Part fundraising event, part cultural moment, the gala also serves as a powerful marketing play for the world’s biggest fashion houses. Always held on the first Monday of May, this year’s edition was no […]
When the desert lights up for Coachella, it’s not just music that takes center stage–each April the sun-baked fields of Indio become a high-stakes arena for brand building. In a world where attention slips away in seconds and audiences are overloaded with marketing noise, knowing when—and how—to show up matters more than ever. This report […]
Q3 marks a key moment for beauty brands navigating a turbulent climate and laying the groundwork for 2025. As the industry gears up for the new year, understanding the emerging trends and strategies that resonate with consumers has never been more critical. Launchmetrics’ latest report delves into the Q3 beauty marketing trends, offering key takeaways […]
Gone are the days when consumers passively absorbed marketing messages. Today, they’re in control—shaping their own experiences and engaging with brands on their own terms. Research confirms this, showing that consumer–brand engagement is significantly influenced by factors like trust, brand interactivity and self-expression through brand association. What this means is that brands have to go […]
Black Friday has become a global phenomenon. In 2023, worldwide sales reached a staggering $70.9 billion—up 8% from the previous year. Together with Cyber Monday, this landmark shopping period presents both significant opportunities and challenges for brands, particularly in the fiercely competitive Fashion, Lifestyle and Beauty (FLB) industries. To help navigate this high-stakes season, we’ve […]
On-Demand Webinar A Complete Guide to Marketing Budget Optimization: Strategies to Fuel Growth in 2025 Is this webinar for you? Navigate 2025 Budget Optimization & Measure True Brand Impact Our Complete Guide to Marketing Budget Optimization will equip you with the strategies and insights needed to tackle these budgeting challenges head-on and confidently plan for 2025. Get to Know Our Industry Expert […]
The Paris 2024 Summer Olympics set new viewership records, with over 30 million people in the United States alone tuning in—a remarkable 82% increase compared to the Tokyo Games. While this global event managed to draw in its biggest audience ever, the question begs—did the Olympics sponsors leverage the moment enough to gain noteworthy Media […]
2024’s beauty market has begun with a bang, and standing out requires an understanding of the latest trends, the most successful social media platforms, and the Voices that drive success. In this ever-evolving marketplace, how are beauty brands crafting their success stories to stay ahead of the curve? Launchmetrics’ latest industry analysis in partnership with […]
On-Demand Webinar The Beauty Industry Trends of 2024:Data and Insights by Launchmetrics in partnership with CEW UK Is this webinar for you? Discover the successful tactics and strategies behind the top performing Beauty brands in S1 2024 In this one-off session we address the status of the current beauty landscape from a fresh and data-backed […]
It’s the cinematic world’s most dazzling event of the year. Against the backdrop of the iconic French Cote d’Azur, the Festival de Cannes once again brought together the crème de la crème of Hollywood. For fashion, lifestyle and beauty brands, Cannes represents a golden opportunity to align with global cultural conversations – propelling Brand Performance […]
Gain the Data Insights You Need to Master Your Gen Z Marketing Strategy Generation Z is rewriting the rules of fashion marketing, forcing brands to adapt to a new era of value-driven, authentic, and community-focused interactions. As traditional fashion marketing approaches are upended, key questions arise: How are fashion and sportswear brands staying relevant? Which […]
It’s no secret — the sportswear industry has been booming since 2020 and shows no signs of slowing down. But, it’s not just down to consumer trends and the growing desire for well-being and comfort. There are sportswear brands in the industry that are leading the charge and capitalizing on intelligent sports marketing trends that […]
The industry’s most extravagant night of the year – The Met Gala 2024 – has returned for yet another season, gathering Hollywood’s biggest stars and fashion insiders to a celebration bigger than ever – and for fashion, lifestyle and beauty brands today, it’s an opportunity to drive impact that extends far beyond a fleeting moment. […]