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Curious about the trends and brand strategies shaping the luxury industry today? Understanding what drives Watches and Wonders, the pinnacle of luxury on the industry’s calendar, is an excellent start. Discover data-driven narratives of Watches and Wonders 2024 with Launchmetrics’ industry-reference report, which identifies and breaks down strategic insights that go beyond the glamour. Uncover […]
An Insight Into the State of the Mass Market Industry and Fashion Marketing Trends When mass market fashion brands stepped into 2024, they faced a new set of challenges and looming economic uncertainty. Fashion marketing trends are more difficult to forecast. Equally, a set of third-generation brand disruptors are shaking up the scene. Fast fashion […]
In today’s digital landscape, AI capabilities have sparked a desire for efficiency. There is a clear demand for seamless task completion without extensive data browsing. But navigating the vast amount of information is challenging. especially when you consider that in 2023 the Fashion sector generated over $64 billion in Media Impact Value® (MIV®). This figure […]
Key calendar moments like Valentine’s Day are popular with consumers who love adapting their wardrobes to special occasions. Simultaneously, PR professionals and brand marketers are altering campaigns to suit the style of each event and capitalize on occasions through coverage. Meanwhile, media analysis is becoming growingly complex. But these dates play a critical role for […]
In an industry where creativity meets commerce, sample tracking software is crucial for your sample-driven strategy. From a design concept to the bright lights of the runway and even sample send-outs, brands still face common challenges throughout the sample journey. Losses, delays, complications in responding to multiple requests and uncertainty about the return of each […]
Discover Fashion Marketing Trends for a Powerful Brand Strategy Did you know that the Fashion industry accumulated $64.3B Media Impact Value™ (MIV®) in 2023? That’s a +24% increase compared to 2022. Despite global economic challenges and fast-changing trends across the landscape, Fashion is not slowing down. But while our data underlines fashion resilience, it emphasizes […]
Are you gearing up for your 2024 marketing plan? If so, you’re likely grappling with the daunting task of analyzing last year’s data, drawing valuable insights for your campaigns and wondering how to accomplish efficient cross-channel marketing reporting. Fortunately, we have an exciting new feature to introduce you to within the Launchmetrics Insights module: Ad-hoc […]
Some phrases shouldn’t be spoken out loud – like saying ‘Macbeth’ in a theatre or ‘Voldermort’ to any Harry Potter fan. The same rule applies in the world of Fashion, but the phrase professionals avoid is ‘sample tracking’. Yes, ‘samples’ is a trigger word felt across the FLB landscape. Why? In the past, managing, tracking, […]
Is Instagram worth it? Well, when it comes to creating a successful strategy for Brand Amplification, Instagram may be the perfect platform with 90% of Instagram users following a business account. The platform can be used for brand amplification if you can manage to reach the correct audience, with 62% of users using the platform […]
Fashion weeks offer brands a global platform to showcase creativity and innovation while providing ample opportunity for PR Impact and Marketing analysis. Their potential for driving massive value doesn’t end when the curtain falls on the last look of the runway – and any subsequent activity must spill into your PR Reporting. In our latest […]
Brand collaborations between fashion and sportswear brands have transcended mere strategic business moves. They’ve evolved into a captivating fusion of creativity, culture, and commerce, providing a distinct means to engage and captivate audiences. McKinsey rightfully highlights this transformation, noting that: “sporting-goods companies are on a similar journey as fashion companies, involving a need to build […]
On-Demand Webinar Beyond Followers: Exploring Instagram’s Influence on Brand Performance Is this webinar for you? Unlock the Power of Wellness Trends to Drive Brand Growth In this one-off session, Aditi Banga, Head of Fashion x Innovation at Meta, Katy Lubin, VP, Brand and Communications at Lyst, and Alison Bringé, CMO at Launchmetrics, address Instagram’s current […]
In the world of surfwear brands, competitions and events are vital platforms for showcasing new collections and expanding brand awareness. Our latest data report delves deep into the performance analysis of two iconic surf events: Hurley Sunset Beach and Billabong Pro Pipeline. These two predominant surf events have become pivotal in surfwear brands’ marketing strategies, […]
In this data brief, we’ve undertaken an analysis of the noteworthy achievements arising from collaborations between watch-wear brands. Our investigation has taken us deep into brand performance, with a particular focus on key partnerships. These collaborations included: Mido x Kim Soo Hyun, Omega x Swatch, Rowing Blazers x Seiko, and Staple x Fossil. Overall, we’ve […]
This data brief analyses of some of the world’s most successful eyewear brands under the umbrella of Safilo Group S.p.A., deep diving into their brand coverage. Moreover, this sheds light on prominent trends and tendencies that have enabled these brands to make a significant impact on a global scale. We’ve also taken into account a […]