Growing in a Booming Athleisure Market: Lessons From Adanola & Set Active’s Success
Sportswear Campaigns Driving Value
Athleisure is the fastest-growing segment in sportswear, with a 49% YoY increase in MIV® signaling clear opportunities for challenger brands to scale into new markets, audiences, and product categories. Yet many brands lack the visibility to measure global performance, benchmark against competitors, and identify where and how to invest for maximum ROI.
What You’ll Find in This Athleasure Market Report
Chapter 1Adanola: Conquering the U.S. Market
Chapter 2Set Active: The Power of Voice Alignment
Chapter 3What to Learn from Top Performance
INTRO
Lessons from Adanola & Set Active’s Success
Brands like Adanola have driven 68% MIV growth by expanding to the U.S. market through influencer campaigns and media coverage. Set Active has achieved 20% growth through strategic product placement by combining owned media with influencer marketing. Together, these examples demonstrate how targeted campaigns can drive both performance and brand positioning.
This report explores how challenger athleisure brands can capitalize on the category’s rapid growth, with insights, benchmarks and case studies that highlight where opportunities lie and how to approach them strategically.
What You’ll Learn:
- Case studies from Adanola and Set Active on scaling through market entry and content strategy.
- How to achieve 360° visibility of your brand and competitors to inform smarter budget allocation and sustained growth.