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Get ahead of your competition with our databrief that examines Gap Inc.‘s performance in 2022. Our comprehensive evaluation analyses which Voices and Channels were instrumental in driving the fashion conglomerate’s Media Impact Value™ (MIV®). It also identifies how Gap Inc.’s overall performance compares to that of its competitors. Gain an edge with our in-depth analysis […]
In today’s highly competitive business landscape, it is imperative for activewear brands to continuously monitor their brand’s position in the global market. After all, are you aware of how your brand compares to competitors both locally and worldwide? Without this data, you may be missing out on key opportunities to improve your brand’s performance. According […]
This data brief analyses Unilever Prestige’s S1 2022 performance, determining which Voices helped the various beauty divisions in the conglomerate drive Media Impact Value™ (MIV®). We looked into the performance of the organization’s top-performing brands in haircare, skincare, and makeup. You will also find in this insight the cross-category brand benchmark of Unilever Prestige’s top performers. […]
It’s time to improve your decision-making process. Thinking about what factors fashion or luxury companies could implement to come up with optimum business marketing strategies? Enhancing your marketing tactics or campaigns in the Fashion, Luxury, and Beauty (FLB) Industry often comes down to more efficient decision-making. “When making a business decision, it’s fundamental to consider […]
Do you know the position of your luxury fashion brand in the global market? What about localized markets — where does your brand stand in comparison to others? Do you have the data to enlighten you on your competitors’ tactics and strategies? This mini-blog series on 10 performing segmented brands has highlighted rankings on e-retailers, […]
Do you know the position of your e-retail brand in the market? Where does your brand stand in comparison to others? Do you have the necessary data to enlighten you on your competitors’ tactics and strategies? Continuing on this mini blog series, we’ve already portrayed the rankings of selected brands from various segments: high-street, premium, […]
This insight analyses VF Corporation‘s 2022 performance, determining which Voices helped the Fashion corporation drive Media Impact Value™ (MIV®). We looked into the performance of the conglomerate’s top-performing brands: The North Face, Vans, Supreme, Timberland, Dickies, Eastpak, and Kipling. Understanding which Channels and Voices have been successfully leveraged helps brands improve their marketing strategies and […]
We’ve already determined the cream of the crop for skincare and brushed up on the most impactful makeup players. Today, we’re making our way through the delightful mist of fragrance brands that topped our Media Impact Value™ (MIV®) ranking in S1. From timeless classics like Chanel No.5 to more recent efforts like YSL’s Black Opium […]
Brand partnerships offer new ways to engage with your targeted audience by generating Media Impact Value™ (MIV®). Having previously analyzed the performance of brand collaborations Jimmy Choo x Timberland and Supreme x Nike, we now deep-dived into the performance of more recent Nike collaborations: Jacquemus x Nike and Louis Vuitton x Nike. This report will provide […]
Do you know the position of your outdoor fashion brand in the market? Where does your brand stand in comparison to other brands? Do you have the necessary data to enlighten you on your competitors’ tactics and strategies? In this mini blog series, we’ve portrayed the rankings of selected brands from various segments: sportswear, high-street, […]
To deliver a successfully marketing strategy, makeup brand campaigns must begin on the right foundations. Luckily, when it comes to foundations, we’ve got you covered. How, we hear you ask? With data. Data in the form of our Business of Beauty report. This report is jam-packed with insights. It includes an analysis of over 700 […]
A Data Analysis on Sustainability within the Fashion Industry for the CNMI by Launchmetrics Sustainability is without a doubt one of the biggest issues confronting the fashion industry. However, the industry is looking to make changes and some brands have started to completely shift their business models. In this report, we are looking into what […]
Is your brand using Instagram Reels? If you’re in the Fashion, Luxury and Beauty (FLB) space, Instagram is no doubt a key part of your marketing strategy – and that means you should be giving the Reels feature plenty of attention. As we’ll see in this post, maximizing your presence on Reels is important for increasing […]
Looking back at the origins of athleisure and sportswear brands, they reached a turning point in the twentieth century as a result of social and cultural changes. At the time, athleisure represented the comfortable clothes women wore to observe spectator sports. They were described by the Nation’s Business in 1997 as depicting ensembles of casual […]
Do you know exactly where your brand is positioned in the market? Are you using all available data to learn what the competition is doing so you can avoid their mistakes, replicate their successes, and stay ahead of industry trends? In the Fashion, Lifestyle and Beauty industries (FLB), competitive benchmarking is a crucial piece of […]