Reports, guides, webinars and more to help you improve your marketing strategies and grow your brand's performance
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From red carpet appearances to social media buzz around a product launch, different Voices—such as Celebrities, Influencers, Media, Partners and Owned—all contribute to your brand’s performance. But understanding the true impact of each Voice isn’t always straightforward. A single mention can spark a ripple effect that’s often amplified by other outlets or platforms. This creates an […]
From the outside, a successful Fashion, Lifestyle or Beauty (FLB) event appears effortless. But behind the scenes, the reality is more complex. Event teams are often juggling fragmented systems, scattered spreadsheets, duplicate records and manual processes. This is because when systems aren’t connected, data becomes unreliable, RSVPs slow down and visibility fades when it matters […]
From the scale of fashion week to the intimacy of private dinners, every seating decision matters and can even make or break relationships. Yet behind the scenes, invitee management is often fragmented across multiple departments, managed through spreadsheets, and prone to errors and miscommunication. This disconnect revealed a clear need to the Launchmetrics product team: our […]
When the desert lights up for Coachella, it’s not just music that takes center stage–each April the sun-baked fields of Indio become a high-stakes arena for brand building. In a world where attention slips away in seconds and audiences are overloaded with marketing noise, knowing when—and how—to show up matters more than ever. This report […]
From Runway to Retail: Mastering Fashion Samples Distribution for Brands In case you missed our live Masterclass, we’ve got you covered! Our exclusive fireside chat with Clara Bredin Garcia, Samples Manager at Balmain and Atossa Saragusti, Customer Success Director at Launchmetrics, explored how Balmain has optimized its sample distribution process to maximize brand impact and […]
On-Demand Webinar The Wellness Beauty Boom: Adapting Your Marketing Strategy for Conscious Consumers Is this webinar for you? Unlock the Power of Wellness Trends to Drive Brand Growth The beauty industry is evolving as consumers seek products that enhance overall well-being. With the global wellness market projected to hit $1.8 trillion in 2024 (McKinsey), brands […]
How to Maximize PR Budget for an Efficient Editorial Strategy In case you missed our live Masterclass, we’ve got you covered! Our exclusive fireside chat with Simone Mattioli, Data & Insights Specialist at Valentino and Alison Bringé, CMO at Launchmetrics, explored how Valentino leverages data-driven strategies to maximize PR budgets and enhance editorial efficiency. What […]
Fashion week shows are one of the biggest investments a brand can make. From runway production and PR outreach to influencer partnerships and sample sendouts, the costs add up quickly. But how do you know if your investment paid off? Success isn’t just about who attended your show or how many posts featured your collection—it’s […]
Fashion Week isn’t just about the runway—it’s where fashion and pop culture intersect to set the tone for the industry. From Menswear Fashion Week to Haute Couture Week, all Voices come together to set the season’s agenda. But with so much buzz, how do you determine what truly resonates? Launchmetrics’ industry-standard reports offer exclusive insights […]
In an industry where every moment counts, making an impact during key industry events goes beyond the runway—it’s about shaping the global narrative. From the most talked-about shows to the strategies driving brand performance, understanding the dynamics of these events is essential. Launchmetrics’ latest fashion week 2025 reports decipher the trends, Voices, and platforms defining […]
On-Demand Webinar Measuring Ambassador Voice Echo:How AI Uncovers True Impact Is this webinar for you? Discover How to Track the Full Influence of Your Brand Ambassadors Currently, brands struggle to measure the true impact of their ambassador partnerships. The broader ripple effect—where ambassadors are referenced across media and social discussions goes untracked, leaving brands questioning […]
Social media has completely changed how brands grow and connect with consumers. Platforms like TikTok, Instagram and Pinterest have redefined how collections launch, trends spread and communities form—even how purchases are made. In 2024, 44% of global consumers purchased apparel and accessories three to seven times via social media, while 24% reported buying eight or […]
In recent years, TikTok has transformed social media strategies—setting trends, driving engagement, and redefining brand and product discovery through its hyper-personalized algorithm. But With the ever growing possibility of a US ban, the industry faces a critical question: What is TikTok’s real impact on brand performance today and what’s at risk if it disappears? Launchmetrics’ […]
From Fashion Weeks to product launches, events have long been recognized as essential marketing strategies for driving brand awareness, increasing visibility and engaging global audiences. Whether it’s a grand-scale gala or an intimate activation, events are a significant investment—both in budget and effort. Ensuring these investments yield maximum efficiency and ROI is paramount. Effective event […]
Media monitoring is an essential activity for Fashion, Lifestyle and Beauty (FLB) brands. It’s how you keep a finger on the pulse of what’s being said about your brand and how people are responding to your campaigns and products. What’s more, it gives basis to your strategic decisions, ensuring that they drive your brand in […]