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Did you know that brands with a strong online presence can increase their revenue by up to 20%? According to a study by Deloitte, brands with a strong online presence can see an increase in their revenue by up to 20%. In today’s fast-paced digital landscape, a robust online presence is not just optional for […]
On-Demand Webinar Holiday Marketing Strategy Unlocked: Actionable Insights for Pivotal 2024 Campaigns Is this webinar for you? Unveiling the data and insights from our comprehensive Holiday Marketing 2024 report Watch our webinar on-demand as we reveal our findings from our upcoming report on the future industry trends, including budget allocation, influencer and celebrity partnerships, media […]
In today’s fashion industry, profitability, sustainability and efficiency are more than just buzzwords—they’re essential goals that every brand strives to achieve. But how can brands reach these goals swiftly and seamlessly without disrupting their operations? Let’s start with the foundation of every fashion brand: the products. As highlighted in our latest eBook, Mastering Sample Management, […]
On-Demand Webinar From Runway to Retail: Mastering Fashion Samples Distribution for Brands Is this webinar for you? Optimizing Your Fashion Samples Tracking System In this session we explore the complexities of modern sample tracking and provide actionable strategies to maximize your collection launches. We delve into how brands can refine their internal and external processes […]
When it comes to building lasting connections with your target audience, events are just as crucial as ever. That’s why, in our hyper-digitalized world, the fashion industry is still so event-centric. On our Launchmetrics Events module alone, we register over eight thousand events every year! This vast number of events highlights their critical role in shaping […]
On-Demand Webinar Olympics Marketing Strategy: The Impact of Fashion, Beauty and Sportswear Brands at Paris 2024 Is this webinar for you? Uncover the Key Trends from the Paris Olympics 2024 In this exclusive session, our Chief Marketing Officer, Alison Bringé, unveils the data and insights from our comprehensive report, Paris 2024 Olympics Marketing. What to […]
2024’s beauty market has begun with a bang, and standing out requires an understanding of the latest trends, the most successful social media platforms, and the Voices that drive success. In this ever-evolving marketplace, how are beauty brands crafting their success stories to stay ahead of the curve? Launchmetrics’ latest industry analysis in partnership with […]
A Deep Dive Into How Effective Sample Management Can Help Boost Overall Brand Performance Effective sample management is essential for fashion brands to stay competitive. Samples are at the core of every fashion brand’s strategy, playing a pivotal role in planning and producing collections, driving marketing and PR activations, executing influencer campaigns and ultimately enhancing […]
Discover the key data insights driving the leading Fashion Weeks It’s time to enter the world of Men’s Fashion and Haute Couture. Launchmetrics’ latest industry report dives into the data and activity defining this season’s Men’s Fashion and Haute Couture Week events. Discover which Voices, channels and regions are driving shifts in global market trends […]
Discover the key data insights driving the leading Fashion Weeks It’s time to enter the world of Men’s Fashion and Haute Couture. Launchmetrics’ latest industry report dives into the data and activity defining the SS25 Paris Men’s Fashion Week 2024 and FW24 Haute Couture Week events. Discover which runway generated the most Media Impact Value® […]
When it comes to marketing to Gen Z, authenticity isn’t just a buzzword—it’s a necessity. This generation, born between 1995 and 2009, has grown up in a digital era where information is ubiquitous and skepticism towards traditional advertising runs high. As such, Gen Z demands transparency, genuineness and a deeper connection with brands. This is […]
Imagine launching your biggest campaign of the year, with a substantial budget for a high-impact awareness event. You have invested in influencer and celebrity seeding, partnered with ambassadors, and invited the most powerful content creators in the market. In theory, the launch campaign is bound to succeed, but in reality, has all the investment paid […]
On-Demand Webinar The Beauty Industry Trends of 2024:Data and Insights by Launchmetrics in partnership with CEW UK Is this webinar for you? Discover the successful tactics and strategies behind the top performing Beauty brands in S1 2024 In this one-off session we address the status of the current beauty landscape from a fresh and data-backed […]
Every PR professional dreams of achieving countless media mentions, but once that dream comes true, it can feel like a bit of a nightmare having to track them all! These mentions not only gauge the success of PR and marketing teams but are also essential for driving brand visibility, positioning the brand across markets, analyzing […]
In today’s competitive market, collections are more than just a series of products; they embody a brand’s essence, driving its storytelling, performance, and revenue. Samples from these collections are pivotal—they fuel editorial features, shape marketing strategies, and secure influencer endorsements, all of which significantly impact customer purchase decisions. Yet, despite their importance, many brands struggle […]