On-Demand Webinar
Currently, brands struggle to measure the true impact of their ambassador partnerships. The broader ripple effect—where ambassadors are referenced across media and social discussions goes untracked, leaving brands questioning ROI and missing critical insights. This session will unveil how Generative AI is transforming ambassador measurement, demonstrating how brands can go beyond traditional metrics to uncover these unknowns and make data-driven decisions faster. You will learn:
Freelance Journalist, The Hollywood Reporter
Freelance Journalist, The Hollywood Reporter
Laurie Brookins is an award-winning journalist who covers fashion, watches and jewelry, and other luxury-focused subjects for a variety of print and online publications. Her work has appeared in The Hollywood Reporter, Town & Country Travel, Robb Report, the Miami Herald, South Florida Sun-Sentinel, and the Palm Beach Daily News, while she also has produced digital content for Town & Country, Robb Report, Worth, Galerie, and THR’s Style section. Laurie is based in New York City and is currently working on her first book.
Chief Marketing Officer, Launchmetrics
Chief Marketing Officer, Launchmetrics
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as Global Director of Brand Development. She previously led Marketing & PR at IMG Fashion and Net-A-PORTER. Alison holds a Bachelor’s degree in Advertising & Communications from the University of Central Florida and a Master’s degree from SDA Bocconi School of Management.
Sr. Brand Insights Manager, Launchmetrics
Sr. Brand Insights Manager, Launchmetrics
Krista is the Senior Brand Insights Manager at Launchmetrics, partnering with fashion and beauty clients for over five years. She has led industry reports on global Fashion Weeks, celebrity campaigns, and major events like the Met Gala and CFDA Awards. Krista helps brands shape communication strategies with data-driven insights while researching new trends in reporting. Previously, she worked in fashion PR and analytical marketing before earning certifications in Data Science.
Business Marketing Director, Launchmetrics
Business Marketing Director, Launchmetrics
Lara is the Business Marketing Director at Launchmetrics, which she joined in 2021 after several years in the fashion and luxury industry at brands such as Giorgio Armani, Furla, and Bally in marketing roles. She holds a Master’s degree from the Fashion Institute of Technology in New York, where she began her international career. Passionate about bridging the gap between fashion, luxury, and technology, Lara is also a guest lecturer at Istituto Europeo di Design and Accademia del Lusso in Milan.
In this session we’ll showcase how brands can go beyond traditional metrics with Voice recognition, Face recognition, and impact reconciliation—offering an unprecedented view of who is talking about your ambassadors, in what context, and how they compare to industry benchmarks. Our comprehensive guide to measuring ambassador impact will equip you with the insights and strategies needed to go beyond traditional metrics and fully understand the Amplified Voice Effect.
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