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What’s the Secret to a Great Marketing Campaign? How does a brand take the leap from crafting an average-performing campaign to one of the best marketing campaigns of the year? While there’s no universal formula, there’s one standard principle that rings truer than ever: the more holistic the approach, the better. But, what does this even mean? […]
Q3 marks a key moment for beauty brands navigating a turbulent climate and laying the groundwork for 2025. As the industry gears up for the new year, understanding the emerging trends and strategies that resonate with consumers has never been more critical. Launchmetrics’ latest report delves into the Q3 beauty marketing trends, offering key takeaways […]
Gone are the days when consumers passively absorbed marketing messages. Today, they’re in control—shaping their own experiences and engaging with brands on their own terms. Research confirms this, showing that consumer–brand engagement is significantly influenced by factors like trust, brand interactivity and self-expression through brand association. What this means is that brands have to go […]
With the McKinsey State of Fashion 2025 report highlighting low consumer confidence, reduced spending on discretionary items and younger consumers being overwhelmed by a saturated market—it’s no wonder that marketing and PR teams are feeling even more pressure to outperform competitors in the Fashion, Lifestyle and Beauty (FLB) space. But, how can brands truly stand […]
For brands within the fashion industry, anticipating product demand is not just an advantage—it’s essential to staying competitive. The power to predict best-sellers and ensure sell-through is the goal for any brand, yet it’s often hindered by fragmented processes and limited visibility into what truly drives product success. While market research and performance analysis of […]
By 2026, the global event marketing industry is projected to reach $36.31 billion, largely due to an increasing reliance on digital and hybrid events. This trend is reshaping the traditional concept of an “event,” expanding it to encompass digital interactions that transcend physical limitations. With over 90% of marketers reporting positive outcomes from virtual and […]
Black Friday has become a global phenomenon. In 2023, worldwide sales reached a staggering $70.9 billion—up 8% from the previous year. Together with Cyber Monday, this landmark shopping period presents both significant opportunities and challenges for brands, particularly in the fiercely competitive Fashion, Lifestyle and Beauty (FLB) industries. To help navigate this high-stakes season, we’ve […]
On-Demand Webinar A Complete Guide to Marketing Budget Optimization: Strategies to Fuel Growth in 2025 Is this webinar for you? Navigate 2025 Budget Optimization & Measure True Brand Impact Our Complete Guide to Marketing Budget Optimization will equip you with the strategies and insights needed to tackle these budgeting challenges head-on and confidently plan for 2025. Get to Know Our Industry Expert […]
Relationships are at the core of success for Fashion, Lifestyle and Beauty (FLB) brands, whether it’s connecting with media outlets, VIP clients, celebrities or influencers, these networks are essential. However, managing such vast and varied contacts requires more than just spreadsheets—it demands a streamlined, strategic approach. As brands grow, the complexities of managing multiple relationships […]
Using a clothing inventory spreadsheet is one way to manage your fashion samples—but it’s not the best way. If you’re struggling with lost samples, inconsistent data and inefficient processes, it’s time to take a look at the alternatives and discover a better solution. This post is here to help. In it, we’ll take a look […]
Maximize Your Q4 Campaigns With Insights From Our Industry Survey and Case Studies In 2023, global Black Friday sales soared to an impressive $70.9 billion, solidifying this shopping event as a pivotal moment for brands and retailers. It not only marks the beginning of the holiday shopping season but also plays a critical role in […]
In the fashion, lifestyle and beauty space, there’s nothing like a buzz-worthy event to get a brand’s name on people’s lips. Events create hype, spread awareness and foster those ever-important PR relationships. And yet, organizing a stellar event is a complex job. To get the highest return on investment, you need to maximize attendance and […]
Discover the key data insights driving the leading fashion weeks What defines the leading fashion runway? To succeed during fashion weeks, it’s essential to understand what makes a campaign stand out at these high-profile global events. Discover the results behind Spring/Summer 2025 fashion weeks with Launchmetrics’ exclusive impact reports. Uncover an in-depth look into the […]
The Paris 2024 Summer Olympics set new viewership records, with over 30 million people in the United States alone tuning in—a remarkable 82% increase compared to the Tokyo Games. While this global event managed to draw in its biggest audience ever, the question begs—did the Olympics sponsors leverage the moment enough to gain noteworthy Media […]
Marketers play a crucial role in driving brand performance, from building awareness and enhancing customer loyalty to increasing conversions. Achieving these goals requires more than just creative campaigns—it demands effective marketing measurement to prove results and ensure that resources are strategically allocated to initiatives with the highest Return on Investment (ROI). Without the right metrics […]