Take a holistic, 360 degree approach to your marketing strategy by understanding the most successful marketing campaigns and activities in the Fashion, Lifestyle and Beauty spaces. Learn from top brands and agencies, as well and industry experts about what marketing tactics are really moving the needle.
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As the beauty industry has continued to grow in popularity, so has the market for skincare. Not only have we seen a rise in beauty gurus showing off their makeup skills, but ‘skinfluencers’ have also started to take the online world by storm. And, most of the brands making waves in the skincare space happen […]
The beauty market is predicted to be worth $90 billion by 2020 – and fashion brands have noticed. More and more, fashion retailers are starting to release makeup lines, whether it be Primark or Tom Ford, as they attempt to capitalize on the sheer popularity of the beauty industry. We take a deeper look into […]
In hand, with our recent launch of Insights100 (our data analytics microsite featuring 100 brands from the fashion, luxury and cosmetics industries) we have shortlisted some of the most interesting luxury beauty marketing investments and how they are propelling in a digitally savvy market. Consumers are more equipped than ever before, and the impact of […]
The rise of digitally-native Direct-to-Consumer (DTC) brands, like Drunk Elephant & Glossier, has challenged the idea that retailers are necessary to build a successful brand. Social media platforms – along with the growing power of influencers – provide brands with a new way to connect to their target audiences and scale their businesses. However, recent […]
In a changing digital environment, brands in the fashion, luxury and cosmetics industries are moving to cross-channel marketing and communication strategies to attract new consumers. In hand with the recent launch of Insights 100 (our data analytics microsite featuring 100 brands from the fashion, luxury and cosmetics industries) we have shortlisted the UK-based fashion brands that […]
Creating quality content for social networks involves strategic creative processes as digital competition in the fashion, luxury and cosmetics sector is becoming increasingly fierce. Social networks are part of the Owned Media strategy that as brands we “control” 100%, and should be treated not simply as informal tools to connect with consumers, but as strategic […]
CREATE BETTER MARKETING STRATEGIES BY ACTIVATING YOUR OWNED MEDIA VOICE With a projected 2.9 billion social media users in the world by 2020, the way that brands can reach out to consumers is changing. Leveraging the right balance of Voices and activating your owned media to meet customers where they are is one of the […]
The customer journey rarely follows a straight line. Consumers traverse multiple touchpoints across a variety of sources, channels and media types along their path to purchase. For example, a consumer might hear about a brand in an article on Elle.com, then see a makeup tutorial from Camila Coelho or gain fashion inspiration by influencer marketing, […]
Chiara Ferragni. Kylie Jenner. Leandra Medine. Alexa Chung.
Red carpets and the fashion industry have always been tightly intertwined; from Winona Ryder wearing a timeless black dress by Trigère at the 1990 Academy Awards, to Beyonce’s golden see-through Givenchy at the 2015 Met Gala. Red carpets are moments of glamour and luxury, of pure modernity or nostalgia, and they will often set trends […]
On-Demand Webinar How to Build Buzz on Social Media for Fashion Week Is this webinar for you? With Owned Media being a critical tool brands can utilize to create Media Impact Value™ and drive buzz today, having a foolproof strategy during Fashion Week season is even more crucial than ever. Leveraging these global platforms to […]
Christmas campaigns may be festive and fun, but for retail brands they’re serious business. Consumer spending is at a high during holiday season, and Christmas ads are an important factor in where people choose to drop their dollars. So how can retailers and fashion brands make their Christmas campaigns as effective as possible? Firstly, by […]
Millennials, the sun is setting on your day of glory. You are no longer the ‘favorite child’ of marketers and luxury brands. Very soon, your influence will wain and all attention will be diverted to Generation Z consumers, the post-millennial group who is now coming of age and becoming a spending force to be reckoned […]
China represents 32% of global luxury consumption, according to Bruno Lannes of Bain & Company, and millennials have been at the forefront of this market growth. With data such as this being presented, it’s no wonder luxury brands are increasingly vying for the attention of Chinese consumers. In our recently launched report, Understanding the Digital Luxury Consumer: […]
Millennial fashion consumers have transformed the way brands do business. Magazine ads have been supplanted by social media, models by influencers. Brand names matter less than brand philosophies, and experiences matter more than products. Broadly defined as those born between the 1980’s-2000’s, millennials have become the world’s most powerful consumer group. So, for millennial fashion […]